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Chock full of Honey Maid

BY Barbara White-Sax

EAST HANOVER, N.J. — Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème. Honey Maid Grahamfuls are made with honey and 100% whole grain, offering 10 g of whole grain per serving. They do not contain high fructose corn syrup or artificial flavorings and are a good source of calcium. Suggested retail for a box of eight individually wrapped Grahamfuls is $4.19.

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ReportersNotebook — Consumables, 8/27/12

BY Barbara White-Sax

SUPPLIER NEWS — The maker of Splenda has introduced a new zero-calorie sweetener. McNeil Nutritionals said Nectresse, made from monk fruit extract, is 100% natural. As part of the product launch, the brand has tapped journalist Lisa Ling to serve as its spokeswoman. Nectresse sweetener is available in both single-serve packets (40 servings) and canisters (140 servings) for suggested retail prices of $3.99 and $6.99, respectively.


McLane has entered into an agreement to acquire Meadowbrook Meat Co. McLane said MBM — which is one of the nation’s largest customized foodservice distributors for national restaurant chains — will continue to be led by the current executive management team and operate out of its existing facilities in the same markets.


Unilever has put its North America frozen meals business on the sales block. The company said it has signed a definitive agreement for the sale of its portfolio — which includes multiserve frozen entrees and appetizers under the Bertolli and P.F. Chang’s brands — to ConAgra Foods for a total cash consideration of $265 million. The transaction, subject to regulatory review and expected to close in third quarter 2012, includes a license for the use of the Bertolli brand name and the transfer of Unilever’s existing license with P.F. Chang’s for use of the P.F. Chang’s Home Menu brand name.

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Sports, energy drinks power up

BY Barbara White-Sax

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.


 

 

The article above is part of the DSN Category Review Series. For the complete Beverages Sell-Through Report, including extensive charts, data and more analysis, click here.

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