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Chobani stakes claim as No. 1 yogurt brand

BY Allison Cerra

NORWICH, N.Y. — Chobani has captured the U.S. yogurt market as the leading brand in the category, according to SymphonyIRI Group data.

The Greek yogurt brand surpassed such competitors as Yoplait and Dannon, according to SymphonyIRI’s InfoScan Review, which examined the last 12 weeks of sales, ended March 20, across food, drug and mass (excluding Walmart).

What’s more, SymphonyIRI recently named Chobani as one of the most successful food and beverage consumer packaged goods brands of 2010.

“This is a very exciting moment for us. I’m so proud of how far we’ve come since Chobani first hit store shelves three years ago and the people on our team who made it happen,” said Hamdi Ulukaya, CEO and founder of Agro Farma, Chobani’s parent company. “Consumers now know what to expect from their yogurt, and we’re going to keep giving them what they want. Without their support, we wouldn’t be where we are today.”

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‘The Smurfs’ gets sweet treatment

BY Allison Cerra

LOS ANGELES — My Idol Pops is rolling out licensed confections through its My Idolpops line based on the upcoming 3-D movie "The Smurfs."

The beloved blue characters, including Clumsy, Smurfette, Papa and Brainy, are captured in My Idolpops hand-crafted lollipops. The 1-oz. lollipops are wrapped in a bag bearing the colorful image of each Smurf character and displayed in a four-color playful display box of 24. The pops also are available in peg-hook bags of two pops each.

"The Smurfs" is slated for theatrical release on July 29.

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Pepsi Max puts spin on ‘Field of Dreams’

BY Allison Cerra

NEW YORK — "If you build it, they will come." That was the famous line whispered to Kevin Costner in the baseball film "Field of Dreams."

But this time, Pepsi Max, which has been named the official soft drink of Major League Baseball, developed two ad spots that put a spin on the film. Baseball legends and current players star alongside the Pepsi Max driver to prove that if Pepsi Max builds a "Clubhouse in the Corn," the players will come.

(Click here to see the video.)

MLB legends and current stars of the game — including Dennis Eckersley, Rollie Fingers, Carlton Fisk, Rickey Henderson, Randy Johnson, Evan Longoria, Lou Piniella, CC Sabathia, Mike Schmidt, Ozzie Smith and Jim Thome — are featured in the ad.

To connect with Pepsi Max, visit Facebook.com/PepsiMax or follow @PepsiMAX on Twitter.

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