Chobani kicks off first national ad campaign
NORWICH, N.Y. — Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.
The campaign, which underscores the love Chobani fans have for the brand, marks the company’s first national advertising push, which includes two national television commercials, along with digital and out-of-home ads. Outreach also will continue on the brand’s Facebook and Twitter accounts.
“The love we’ve seen since Chobani first hit stores in 2007 has been overwhelming,” said Hamdi Ulukaya, president and founder of Agro Farma, Chobani’s parent company. “We have the best fans in the world, and this campaign celebrates them and their passion for the brand.”
Mintel: Ethnic foods enjoy robust product growth
CHICAGO — While some ethnic cuisines have become mainstream, such as Italian and Chinese food, some lesser-known ethnic food products are enjoying growth in the marketplace, according to new research by Mintel.
According to Mintel’s Global New Products Database, new food items that contained "Caribbean" in the product description realized a 150% increase from 2009 to 2010. In addition, Asian cuisine products, including Japanese and Thai, respectively rose 230% and 68%.
Mintel suggested that the rise in product launches could be attributed to the fact that consumers now have more outlets that offer such ethnic food products in recent years. In fact, 26% of ethnic-food lovers said they were introduced to the cuisine by television programs, newspapers or magazines that featured cuisine from other countries.
"In keeping with Mintel’s ‘professionalization of the amateur’ CPG trend, consumers are becoming more interested in trying out complicated ethnic dishes at home that would usually be prepared by a chef in a restaurant," said David Lockwood, senior analyst at Mintel.
Oreo is well-‘liked’ on Facebook
EAST HANOVER, N.J. — It seems that Facebook users love Oreo.
Kraft Foods on Wednesday said that its cookie brand set a Guinness World Record with the most "likes" on a Facebook post in 24 hours. The Oreo Facebook community of 16 million fans from around the world was invited to "like" a post that read, "’Like’ this post to join other Oreo fans around the world in setting a Guinness World Record for most ‘likes’ to a post in 24 hours. Oreo is the world’s favorite cookie, and with your help, it will be the most ‘liked.’"
Fans around the world tallied a total of 114,619 "likes," Kraft Foods said.
"Oreo has been bringing families together for nearly 100 years," said John Ghingo, senior director of Oreo global growth platforms for Kraft Foods. "We’re so proud of our fans who came together to make this momentous first happen. So while our reign as record-holder may be short but delectably sweet, like Oreo cookies, we proudly accept the record on behalf of our fans across the globe."