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Chobani introduces new products for January 2013

BY Alaric DeArment

NEW BERLIN, N.Y. — Greek yogurt brand Chobani has a new collection of products it will introduce next year.

The company announced Wednesday it would introduce Chobani Bite, small cups of yogurt that come in flavors — such as as fig and orange zest, caramel with pineapple, coffee with dark chocolate chips and raspberry with dark chocolate chips — retailing for $2.99 per pack of four. Chobani Champions Tubes are made for children and designed for eating without a spoon, available in strawberry, cherry, blueberry and strawberry-banana flavors, in packs of eight for $2.79. Chobani Flip allows people to mix in their own flavors. The company also introduced new flavors: pear and banana.

"Our goal at Chobani is to continue building upon the limitless possibilities of Greek yogurt, and create innovative products specifically designed for usage occasions," Chobani VP new ventures and innovation John Heath said. "Using consumer insights, we look across the pleasure spectrum — flavors, textures, taste combinations and packaging formats — to bring new excitement and enjoyment to our deliciously simple, authentic yogurt."

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Bartell, Coca-Cola sponsor Seattle ice skating event

BY Alaric DeArment

SEATTLE — Retail pharmacy chain Bartell Drugs and Coca-Cola’s Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.

"Bartell Drugs is proud to be a part of Seattle and its surrounding communities," Bartell VP sales John Weith said. "Our customers are the reason for Bartell’s success over the years, and because of that, we are always looking for ways to give back. We have been working to help keep Seattle families healthy for over 122 years, so the Winterfest program is a natural fit for our customers."

Coca-Cola’s sponsorship is part of its "Live Positively" philosophy of community involvement, the company said, and part of its efforts to promote physical activity and nutrition education programs.

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Tropicana launches line of fruit-and-vegetable drinks for kids

BY DSN STAFF

PepsiCo’s Tropicana brand is introducing a new way for moms to sneak veggies into their kids’ diets: Farmstand, a fruit-and-vegetable drink to hit the refrigerated section of supermarkets in January.

According to the Associated Press, shelf-stable juices like V-Fusion don’t have to be kept chilled, because they are exposed to higher temperatures in the pasteurization process. But Tropicana sees the fact that their new beverage is chilled as beneficial to the brand. "Chilled is very important — it signals high quality; it signals premium; it signals freshness," said Memo Maguivar, Tropicana’s chief marketing officer.

Perhaps the most significant difference between Farmstand and other fruit-and-veggie drinks, however, is the consistency and the way it’s being marketed. While such juices as Naked and Bolthouse Farms tend to have a denser consistency, Farmstand is thinner in a way that’s more comparable to orange juice.

Additionally, the company is playing down the vegetables in the drink after consumer surveys indicated that moms don’t want their kids catching them in the act of sneaking vegetables into their diets, according to Jeff Miller, senior marketing manager for Tropicana. Thus, the names of the first three flavors — strawberry banana, peach mango and pomegranate blueberry — tout the fruits in the drink, and the packaging displays images of fruit while the vegetables are partly concealed behind the logo.

Farmstand juice will contain approximately the same amount of calories as regular orange juice — with about 120 calories and 28 g of sugar in an 8-oz. serving — and uses fruit to cover the taste of beets, sweet potatoes, and yellow and orange carrots.

The new Tropicana drinks will be sold in Walmart later this month before expanding to supermarkets and other retailers in January.

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