Chobani a ‘champion’ for young yogurt eaters
NEW BERLIN, N.Y. Chobani Greek yogurt announced a new line of yogurt for kids.
Chobani Champions’ launch marks the first Greek yogurt in the United States made exclusively for children’s tastes.
“At Chobani, we’re committed to living the ‘Nothing But Good’ philosophy,” said Hamdi Ulukaya, CEO and founder of AgroFarma, Chobani’s parent company. “We take our role as America’s No. 1 Greek yogurt brand very seriously and firmly believe good nutrition begins in childhood. We’re pleased to give parents a healthy option for children including the fun and tastiness kids enjoy.”
The 2% Chobani Champions line will be sold in 4-oz. cups to better accommodate a child-size appetite. With all of the same nutritional benefits as adult-sized 100% natural Chobani products. Champions will be offered in four delectable flavor combinations, including StrawNana, VerryBerry, HoneyNana and chocolate.
Chobani Champions is available in four-pack multi-packs and will retail for $3.99.
Downy extends partnership with Quilts for Kids Inc.
CINCINNATI In celebration of its 50th year, Downy fabric softener has launched a new specially marked bottle, with five cents from every purchase helping to provide comforting quilts to hospitalized children.
In January 2009, Downy partnered with Quilts for Kids Inc. and award-winning actress and star of “Grey’s Anatomy,” Chandra Wilson, to launch the Downy Touch of Comfort Program –– the brand’s first large-scale cause marketing program. Last year, Downy delivered thousands of quilts to hospitalized children nationwide, bringing them each a small, but meaningful, “touch of comfort.” Now, Downy is elevating the program by pledging to deliver 10,000 more quilts to children.
“Over the past 50 years, Downy has helped bring comfort into the homes of many families,” said Mary Pochobradsky, Downy marketing director. “With the introduction of our Downy Touch of Comfort Program last year, we found a way to help bring the comforts of home to hospitalized children; now we’re excited to extend the reach and impact even further by donating five cents from each specially marked bottle purchased by consumers to Quilts for Kids.”
The program will be supported with a full-scale integrated marketing campaign that includes public relations, digital, advertising and in-store efforts that launch this month.
Dr. Siegal’s Cookie Diet products to be sold at Walgreens
McLEAN, Va. Dr. Siegal’s Cookie Diet is rolling out its products to more than 7,000 Walgreens stores throughout the United States.
The decision to make the company’s products available at all Walgreens stores follows successful test marketing on Walgreens.com and at over 200 Walgreens stores from coast-to-coast.
“We couldn’t be more pleased with the success our products have enjoyed at hundreds of Walgreens stores during the past few months and we’re confident that they’ll perform well chainwide,” said Matthew Siegal, president and CEO of Dr. Siegal’s Direct Nutritionals. “When they finish arriving at more than 7,000 Walgreens stores over the next few weeks, Dr. Siegal’s Cookie Diet products will be available at nearly 10,000 retail outlets.”