Chloe’s Soft Serve Fruit expands distribution
BY Ryan Chavis
NEW YORK — Chloe’s Soft Serve Fruit on Thursday announced that it has expanded distribution for its line of fruit pops to include almost 2,000 placements across the nation, which include such retailers as Whole Foods, Kroger, HEB, and Fresh & Easy, among many others. Additionally, Chloe’s Soft Serve Fruit Pops will be available at select Costco locations this summer.
"Consumers can now find Chloe's Soft Serve Fruit Pops™ throughout the country, just in time for summer," said Michael Sloan, CEO and co-founder. "Our Soft Serve Fruit Pops taste incredible and are made with just fruit, water and a touch of organic cane sugar, making a refreshing snack or guilt-free treat. This is why we have seen exponential growth across all retail channels: big box, national grocery chains, specialty retailers and health food stores. We are extremely excited that with our expanded footprint with these new retailers, customers will easily be able to find Chloe's!"
The fruit pops are available in five flavors — dark chocolate, mango, pineapple, raspberry and strawberry — and contain 60 calories and 13-15 g of sugar. A four-pack of Chloe’s Soft Serve Fruit Pops carries a manufacturers suggested retail price of $3.99-$4.99. A 16-pack, which includes 8 mango and 8 strawberry flavors, will appear at select Costco locations for an MSRP of $12.99.
Study: 72% of grocery shoppers favor discounts on groceries instead of gas
CINCINNATI — Grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty. Grocery discounts are the new value driver.
That’s according to a new survey of 1,000 U.S. consumers by Loyalty One. In the study, 72% said they would prefer that grocers offer discounts in the aisle instead of at the pump. The preference is strongest in the densely populated Northeast, where 81% said they would opt for grocery discounts over gas savings. It is weakest but still noteworthy, in the West, where 65% favored grocery discounts.
Among the biggest spenders, those who budget $700 a month on groceries, no less than eight out of ten (83%) expressed a preference for grocery discounts versus gas rewards. Similarly, the majority of shoppers (74%) spending $300 to $500 a month, said they prefer grocery discounts to gas savings.
Age-wise, older Millennials are leading the charge for grocery discounts over gas rewards. Among shoppers 25-35 years old, 76% said they prefer grocery, rather than gas rewards. That’s five percentage points higher than any other age group in a range spanning from 18 years old to over-65.
“Too many grocers have become complacent with a one-offer-fits-all mentality about loyalty. Not only is a generic fuel offer not relevant to all customers, it equates to untargeted marketing spending undermining ROI,” LoyaltyOne consulting managing partner Dennis Armbruster said.
Other key findings from the survey:
• 62% of respondents said they’d switch to grocery rewards if a grocer offering gas rewards gave them the option of a different type of reward;
• 24% said they’d stay with gas rewards;
• 8% said they’d opt for travel rewards; and
• 6% chose electronics, housewares or apparel.
“Fuel reward programs still have relevance and value, but our research and client engagements confirm they're also not a cure-all for building loyalty,” Armbruster said. Progressive grocers need to heed the signs. Few can afford to not leverage shopper data and explore alternatives or additions to their fuel programs to engage more customer segments, improve their marketing response and derive significant returns,” Armbruster said.
Skinnygirl intros line of salad dressings
BY Ryan Chavis
PARSIPPANY, N.J. — Television personality and entrepreneur Bethenny Frankel announced plans to expand her popular Skinnygirl brand by introducing a new line of salad dressings. The Skinnygirl Salad Dressings are fat-free, sugar-free and contain 5 to 10 calories per serving.
B&G Foods will be working with Frankel to help expand the brand. Consumers will be able to choose from four varieties: Balsamic Vinaigrette, Honey Dijon, Poppyseed and Raspberry Vinaigrette.
"We are always looking for new ways to provide women with sensible solutions that don't sacrifice flavor," said Bethenny Frankel, founder and CEO, Skinnygirl. "Our new line of Skinnygirl™ Salad Dressings makes it easy to add tons of flavor without the fat and sugar."
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