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Chiquita creates premier rewards program for fruits, vegetables

BY Jenna Duncan

CINCINNATI, Ohio Chiquita Brands International has announced the rollout of its rewards program for consumers who buy Chiquita branded fresh fruits and vegetables.

The “Fresh Funds: Healthy Rewards for Healthy Living” rewards service is the first ever to reward customers for purchasing specially marked produce.

The company has said that its goal in creating the program is to increase repeat purchases by enticing buyers with points that can later be exchanged for bids on auction items online, prizes or donations to select charities. A rotation of weekly prizes will also be offered to rewards members.

Chiquita has said it is specifically targeting professional women who pay close attention to health and wellness.

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Campbell’s goes head-to-head with rival Progresso in print ads

BY Jenna Duncan

CAMDEN, N.J. Campbell’s newest ad launched today in the New York Times for its Select Harvest healthy line of soups, takes aim directly at General Mills’ Progresso soup line.

Campbell, a leader in canned soups in the United States and markets abroad, created the ad which frames a can of Progresso soup right next to can of Campbell’s Select Harvest. A caption over the can of Progresso reads, “Made With MSG,” meanwhile a photo of  Select Harvest runs under the heading, “Made With TLC.”

The campaign comes in response to the success of the launch of Progresso Light soups, which hit shelves last year and were immediately given a stamp of approval by Weight Watchers.

Progresso’s ad company Saatchi & Saatchi of New York, has been working on reaching the male consumer with its TV ads which tout Progresso Light as “What a light soup should be.”

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Research shows honey may be remedy for sinus ailments

BY Jenna Duncan

OTTAWA A team of Canadian researchers have found evidence that suggests honey may aid chronic sinusitis sufferers even more than antibiotics.

The researchers said that they found that germ fighting properties in honey attack the bacteria may help soothe the discomfort of sinusitis.

The team of researchers led by Joseph G. Marsan of the University of Ottawa.tested their honey hypothesis by applying honey to biofilms. Biofilms are substances in the body where bacterias such as Staph aureus and Pseudomonas aeruginosa collect and lead to inflammation and infection.

Similar findings have appeared in the Archives of Pediatrics and Adolescent Medicine, published last year by the Penn State College of Medicine. That particular study concluded that honey was more effective than OTC cough medicines containing dextromethorphan for soothing a cough in children.

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