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Chipping away at sales

BY Barbara White-Sax

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association. “Manufacturers have been expanding their offerings in the area so that one manufacturer has not just one, but ten barbecue chip flavors.”

In a meeting with shareholders, John Compton, CEO of PepsiCo’s Americas Foods division, said the company’s single-serve business is being driven by new flavors, particularly the Tapatio hot sauce line of Doritos, Lays, Cheetos and Ruffles products launched in April.

ConAgra also added spice with its Slim Jim Zesty Garlic and Jamaican Jerk flavors; Buffalo Style Ranch and Hot & Spicy varieties of David Seeds; and Andy Capps BBQ Fries. “All of our new products reflect this trend toward more intense flavors,” said David Palfenier, president of ConAgra Foods snacks division.

Asians and Hispanics have been buying more salty snacks during the past year, according to a recent report on the category from Mintel International. That trend has made flavors that once seemed exotic, such as Chipotle and Thai curry, to become mainstream.

 

The article above is part of the DSN Category Review Series. For the complete Snacks Buy-In Report, including extensive charts, data and more analysis, click here.

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Reports: Kraft Foods to enter energy drinks market

BY Allison Cerra

NORTHFIELD, Ill. — Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

The regular-sized bottle of caffeine-fueled MiO is expected to tout 18 servings. When a half-teaspoon of MiO Energy is mixed with 8 oz. of water, it creates a beverage that contains 60-mg of caffeine — about the same as one 6-oz. cup of coffee. The product will be marketed to those ages 18 years and older and is set to launch next month, according to the Financial Times.

MiO was launched in February and marked Kraft Foods’ largest beverage brand introduction in 10 years.

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Sweet’N Low teams up with Dominique Dawes to raise diabetes awareness

BY Allison Cerra

NEW YORK — Sweet’N Low and Olympic athlete Dominique Dawes have joined forces to address the growing diabetes epidemic in honor of National Diabetes Month.

As part of the partnership, the sugar packet brand and Dawes will host free diabetes screenings in New York and Washington, D.C., during the month of November. The screenings will include a glucose test and questionnaire to identify symptoms and recognized risk factors, as well as Dawes discussing the importance of a healthy lifestyle. Information on the dates and locations of the free diabetes screening clinics can be found on SweetnLow.com.

"I am very excited to be joining forces with my favorite sugar substitute, Sweet’N Low, encouraging people to get screened and build awareness around such an important cause," Dawes said. "With a history of diabetes in my family, I am aware of the severe effects of the disease and am very pleased to assist in educating Americans about the importance of early detection and appropriate treatment."

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