BEAUTY CARE

China sees growth of premium facial skin care market

BY Antoinette Alexander

PORT WASHINGTON, N.Y. China experienced a growth in sales of premium facial skin care products in 2007 as more women in China are willing to spend top dollar to look younger, according to the NDP Group, a market research company.

In China, sales of prestige premium products, those priced at about US$113 and above, grew from 28 percent of the dollar share in the first half of 2007 to 31 percent in the second half of the year.

There was also growth in super premium skin care products, those selling for about US$214. Super premium products made up 10 percent of all facial skin care sales in the first half of 2007 and grew to 15 percent by the second half of the year.

“The beauty industry in China is an emerging market and I expect to see continued growth in the coming year, with skin care products at the forefront,” stated Edward Wang, manager of China Beauty for The NPD Group. “We are seeing more advertisements in China both in magazines and on television for premium-priced anti-aging products. These ads play an important role in educating women about skincare usage in China.”

The NPD Group noted that the trends in China are comparable to what is happening in the United States, where premium facial skin care dollars were up 11 percent in 2007 compared with 2006, and have been up double-digits every year for the past five years. Dollar share from products priced $70 and above has more than doubled in the past five years, and in 2007 topped out at 34 percent sales of prestige skin care face products.

Meanwhile, super premium skin care products priced at $150 and above now make up 9 percent of the total prestige facial skin care market and have seen dollar sales grow 10-fold in five years. Comparing 2007 to 2006, dollars were up more than 30 percent to $186.1 million.

In France, sales in 2007 for the overall skin care market rose 3 percent compared with 2006 with an average price of U.S. $57.20. The premium facial skin care market, products at U.S. $108.50 and above, was up 12 percent in 2007 versus 2006, with sales of U.S. $225.4 million. Premium facial skin care products now account for nearly a quarter of the total skin care market.

The super premium anti-aging products, those priced at U.S. $232.50 and above, are growing as well. In 2007, super premium products made up one-sixth of the total anti-aging sales and rose 7 percent versus 2006, on top of a double-digit increase the year earlier.

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Gillette entering men’s hair care market

BY Antoinette Alexander

CINCINNATI Building on its brand equity and leveraging Procter & Gamble’s hair care expertise, Gillette is entering the men’s hair care segment with a seven-SKU line just for him, the company announced at National Association of Chain Drug Stores Marketplace in San Diego.

Gillette expects the line to hit $70 million in the first year and $200 million over the next five or so years.

The company believes that Gillette’s brand equity among men coupled with men’s increasing interest in health and beauty products will spell success for the launch.

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Derek Jeter named newest Gillette Champions ambassador

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Gillette brand has tapped athlete Derek Jeter to be the newest Gillette Champions ambassador.

Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations in support of Gillette’s shaving products.

Globally, the Gillette Champions program features sport icons Tiger Woods, Roger Federer and Thierry Henry.

“He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values,” stated Chip Bergh, P&G group president of global personal care. “That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style.”

New York Yankees captain Jeter has been the starting shortstop for the Bronx Bombers since beginning his career in 1996. He is an eight time MLB All-Star and has won the American League Rookie of the Year Award (1996), two Silver Slugger Awards and three Gold Glove Awards. He also has been crowned a World Series Champion four times. He holds Major League Baseball records for career postseason hits, singles, at-bats and runs scored.

In 1996, Jeter established Turn 2 Foundation to create and support signature programs and activities to motive young people to turn away from drugs and alcohol and “turn 2” healthy lifestyles.

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