HEALTH

Children’s AccuDial receives 2011 Edison Award

BY Michael Johnsen

PALM BEACH GARDENS, Fla. — AccuDial Pharmaceutical on Wednesday announced that its Children’s AccuDial product has been named a 2011 Edison Awards winner.

The product won gold in the consumer packaged goods category, 1-of-12 Best New Product Award categories recognized.

Children’s AccuDial features a two-part, patented label system. As the consumer rotates the top label to display the child’s weight, dosing information is revealed from the inner label. A caregiver then pours the liquid into the calibrated dosing device (included in the medicine package) to the exact measurement, and the child receives the correct dose of medication.

"Winning an Edison Award is both humbling and exciting for AccuDial Pharmaceutical," stated Robert Terwilliger, AccuDial CEO and chairman. "We were driven to create a product to solve dosing errors of over-the-counter medications for children. We found that by leveraging innovative technology, AccuDial’s labeling system is able to meet both a functional and emotional need in consumers that resonates in the market."

The distinguished Edison Awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.

The nominees for the Edison Best New Product Award were judged by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group, an organization comprising America’s top marketing professionals and academics. They also were judged on marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation.

The Edison Awards Steering Committee is comprised of senior executives with diverse marketing, scientific and business backgrounds that monitor the development and successful launch of innovative products each year. The committee bestows the annual Edison Achievement Awards and develops the list of nominees that is presented to the Edison Best New Product Award judges.

The 2011 Edison Awards were sponsored by The Nielsen Co., Discovery Channel, Science Channel, Spencer Trask and USA Today. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University, a globally recognized research network dedicated to the study of innovation and its application in the 21st century.

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Pfizer introduces Gold child nutrition products

BY Michael Johnsen

MADISON, N.J. — Pfizer on Wednesday launched its Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children. The Gold range of infant and follow-on formulas and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.

“We are focused on meeting the nutritional needs of the world’s youngest populations. We recognize that this is an enormous responsibility and are committed to helping establish a critical nutritional foundation,” stated Amy Schulman, Pfizer Nutrition business unit lead. “By drawing upon Pfizer’s innovative science core, we are now introducing the first of a series of clinically based nutrition products that help provide the optimal nutrients for children.”

Pfizer Nutrition’s Gold range of child nutrition products has been redesigned to reflect the latest recommendations from leading nutritional experts, including the American Academy of Pediatrics, the European Society for Pediatric Gastroenterology, Hepatology and Nutrition, and the Food and Agriculture Organization of the United Nations.

“Experts have identified several nutrients (vitamins A and D, iron, zinc and iodine) for which older infants and young children are at risk of consuming in lower than recommended amounts,” said Patricia DeRusso, chief medical officer and VP at Pfizer Nutrition. “The Gold range was specifically designed to provide older infants and young children with 100% of the U.S. Daily Reference Intakes of vitamin A, iron, iodine and zinc when fed as directed, and also to meet AAP-recommended levels of vitamin D.”

The new Gold range also contains less protein to support healthier rates of growth and fortification of the second, third and fourth ages with oligofructose, a soluble fiber, to promote gut health.

A recent survey commissioned by Pfizer found that 47% of healthcare professionals surveyed globally believed that most parents of children still do not fully understand the long-term impact of early nutrition. According to those healthcare professionals, fewer than 17% of parents are “very concerned” about ensuring their child is getting the right balance of nutrients that they need.

Approximately 72% of healthcare professionals believed it is possible for a child to have too much of certain nutrients, but less than half stated that parents are “very” or “somewhat” concerned about over-nutrition.

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Trojan expands Vibrations line with personal massagers

BY Allison Cerra

PRINCETON, N.J. — Trojan is expanding its Vibrations line of products with two new personal massager devices.

Trojan Vibrating Tri∙Phoria and Trojan Vibrating Pulse will be sold at retailers nationwide, including drug stores, mass merchandisers and online.

For more information on Trojan Vibrations products, visit TrojanVibrations.com.

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