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Chief marketing officer at Target resigns

BY Gina Acosta

MINNEAPOLIS — Jeff Jones, executive vice president, chief marketing officer at Target, is leaving the company.

Target CEO Brian Cornell said Tuesday that Jones will be departing the company effective Sept. 9.

Various media reports indicate that Jones will be joining Uber as president of the ridesharing company.

“Since joining Target in 2012 as our chief marketing officer, Jeff Jones has modernized Target’s marketing and helped drive Target’s strategy, creating momentum for the company and positioning Target for the future," Cornell said. "He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives. Under his leadership, the team has also produced a number of unforgettable brand moments from the introduction of #MoreMusic during the industry’s biggest awards night to notable moments like our 2015 holiday campaign, which exceeded all previous brand measures. These campaigns not only drove the business, but created a deep, emotional connection with our guests. Because of his many contributions, Target continues to be among the world’s most recognized and beloved brands."

Jones's areas of responsibility at Target included corporate communications and public relations, brand and category marketing, enterprise loyalty and all advertising, media and marketing operations. He was responsible for the Guest Center of Excellence and served as the architect for Target’s on-demand shopping experience.

Before joining Target in 2012, Jones was partner and president of McKinney, a Durham, N.C.-based advertising agency. Prior to McKinney, Jones was executive vice president and chief marketing officer at Gap, where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communications, globally. He also managed Gap, Inc.’s gift card subsidiary, Direct Consumer Services LLC, serving as president of the division.

In addition, Jones has held leadership positions at marchFIRST, Inc., The Coca-Cola Company, Leo Burnett Worldwide, and LB Works, a wholly owned subsidiary of Leo Burnett, where he served as president and chief executive officer.

Jones has been involved in a number of companies that fuel his passion for technology and entrepreneurship. He helped establish a systems integration consulting firm, which was acquired by marchFIRST; and he co-founded Motobias, a dynamic video services provider. He has advised Zoove, a mobile marketing company; experiential marketing firm ASquared Group; Point Inside, an indoor-mapping technology company; and Curious Sense, a music-based gaming company. Jones is also a member of the Association of National Advertisers (ANA) board of directors, the advisory board of the Coach K Center on Leadership & Ethics (COLE) at Duke University’s Fuqua School of Business, and Marketing 50 (M50).

"Target’s marketing team is world class and we are well positioned headed into the important holiday season. Looking ahead, we will be undergoing an extensive internal and external search for our next chief marketing officer," Cornell said.

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Kmart unveils new store concept in Illinois

BY Gina Acosta

CHICAGO — Kmart has unveiled the latest example of its strategic initiative to attract loyal shoppers as well as what it calls "a new Millennial Kmart audience."

The retailer has opened a new concept in the Chicago area — complete with an upgraded pharmacy and a beauty bar — that aims to provide a new store experience and expanded product selection. 

"We are excited about the re-launch of the Des Plaines store because it exemplifies our dedication to our members and it's in our own backyard," says Alasdair James, president of Kmart. "We want our members to know we are listening to their feedback and bringing them new products, deals and experiences they'll love!"

The retailer's "Whole Lotta Awesome" store initiative is based on customer insights and feedback and, as a result, Kmart is providing improved and bragworthy product offerings, an enhanced shopping experience and a reinvigorated store environment for members. 

Highlights of the Des Plaines store that members experienced first-hand on Saturday included:

  • "Happy to Help" Center – an improved customer service center designed to better meet the needs of every customer, including a kid's shop where they can get toys, candy and more with their parent's Shop Your Way points 
  • The launch of the Kmart new Brand Guarantee – every member is guaranteed a minimum of $100 in coupons in their app
  • Shoparazzi – a free personal concierge service that when provided a member's list, will do the shopping for him/her. And if Kmart doesn't carry the product, they will find it at another store and it will be waiting for him/her at checkout
  • A "Super 6" shop featuring six outrageously priced items and a fully stocked grocery section packed with local, fresh produce, all backed by Kmart's "It's FRESH or it's FREE" guarantee
  • A brand new beauty bar – stocked with well-known beauty brands and experts readily available to provide hair and skincare advice
  • "Aisle of WOW!" – a special section of the store dedicated to low-priced items, limited-time only "Real Deals" and "Dollarpalooza" offering a wide selection of items, all priced at $1
  • Upgraded pharmacy – staffed with a wellness consultant to provide health advice and product recommendations
  • Enhanced brand apparel shops – popular Kmart brands you already know and love, including Joe Boxer, Jaclyn Smith and Attention.
  • A "sweet" candy section – showcasing local Chicago brands such as Ferrara®, Trolli, Fannie May and Pez
  • Expanded pet care center – offering premium dog and cat food brands., tantalizing toys and treats for your pets, and fashionable accessories
  • Full-service paint shop – featuring over 1,500 colors
  • Enhanced aesthetics – including new signage and wider aisles designed to make shopping easier and more engaging

"In an effort to evolve the Kmart brand to better serve our members, we will continue these efforts to test and learn at our stores," said Kelly Cook, Kmart's chief marketing officer. "Our goal is to deliver the best value, price, product and experience, and in doing so, we believe our members will keep coming back for more of A Whole Lotta Awesome!"

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CVS teams up with Mass. nonprofit to train young mothers

BY Gina Acosta

Eight young moms in the Boston area are getting a new start in life after completing a pharmacy technician training program through a partnership with CVS Health and a Massachusetts nonprofit, according to the Boston Globe.

The nonprofit, Roca, aims to keep high-risk young men and women out of jail and off the streets, and to give them a future, according to the Globe.

Five of the women were offered full-time jobs. Three recently started working as pharmacy technicians and one as an administrative assistant in CVS Pharmacy locations around Massachusetts. One is on maternity leave and will start as a pharmacy technician in September, according to the Globe.

“Our team has a mission of breaking the cycle of poverty, and that is, word for word, part of the mission of Roca,” David Casey, vice president for workforce strategies and chief diversity officer for CVS Health, told the Globe.

Read more about the program by clicking here.

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