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Chief exec of Safeway receives SPIRIT Award from Department of Labor

BY Jenna Duncan

PLEASANTON, Calif. The Department of Labor Wednesday presented Steve Burd, the chairman, president and chief executive officer of Safeway, with the 2008 SPIRIT Award, reports have said. Burd was named for the award because of his mission to create opportunities for people with disabilities.

Former Major League Baseball player Jim Abbott was there to present the award. Abbott has had a successful baseball career, overcoming a condition at birth that left him with just one hand.

SPIRIT is the acronym for “strength in leadership, perseverance in unyielding commitment to achieving success, integrity, serving as a role model, independence and acting as a trailblazer.” The award was presented to Burd at a ceremony in Washington, D.C.

“I am deeply honored and proud to be among the Department’s SPIRIT award winners and particularly pleased to be sharing the recognition with Jim Abbott,” Burd said. “Assisting people with disabilities has long been an important part of what Safeway stands for in the community. We have worked hard to ensure that our company is a place where people with disabilities can find rewarding opportunities.”

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Pringles creates customized snack cans in time for holidays

BY Melissa Valliant

CINCINNATI You may find that Pringles replaced the candy in your stocking this season. Procter & Gamble launched a new application on the Pringles Web site Monday that allows visitors to personally design a Pringles can. Beginning Oct. 27, the company will donate $1 for every submitted creation to Children’s Miracle Network, a non-profit organization that raises money through U.S. and Canadian corporate partners and directly distributes its funds to participating hospitals.

The site allows Pringles fans to create their own background, choose one of the application’s many colors, gradients and pre-made templates or upload personal photos. Text can also be added. The designs can be saved to the site for all visitors to view and vote on, with the three categories being Funniest, Most Creative and Best Design. Print, wrap around the can and glue or tape where the ends meet for a customized can that can serve as a holiday cookie container, gift box or stocking stuffer.

“The Can Creator is a great opportunity for people to make a difference, said Children’s Miracle Network. “During the holidays, people are looking for ways to donate time or money to charitable causes, and Pringles has offered visitors the unique opportunity to easily give back.”

The money raised—up to $20,000—will be awarded on or before June 30, 2009.

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Kroger teams with Special K to emphasize awareness of breast cancer

BY Jenna Duncan

PHOENIX Kroger Co. and Special K have partnered to raise awareness of breast cancer and have placed the photo of a local survivor on specially-marked boxes of Special K cereal, the companies have said.

One of Kroger’s employees, Darlene Werner, who works at a Fry’s Foods store in Gilbert, Ariz., will grace box covers of Special K, as will 46 other women who were selected as representatives. Their stories can be found online at www.sharingcourage.com, along with their cereal box photos.

About 6 million of the survivor Special K boxes were made and can be found in stores in select U.S. markets through November. Kroger has said that it had put $3 million this year into efforts of the Susan G. Komen Foundation to fund breast cancer research and promote awareness.

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