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Chia’s portfolio now touts new omega-3 seeds

BY Allison Cerra

SAN FRANCISCO — Joseph Enterprises’ Chia brand has expanded its portfolio beyond its Chia Pet products.

The company said that new Ch-Ch-Ch-Chia omega-3 Chia seeds contain essential fatty acids, fiber, calcium, antioxidants, iron and other nutrients. The seeds are available in a 1-lb. jar or in a 1,000-mg softgel form.

Ch-Ch-Ch-Chia omega-3 Chia seeds now is available at Walgreens, CVS and Supervalu.

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Sara Lee introduces Iron Kids white bread, thin-style buns

BY Allison Cerra

DOWNERS GROVE, Ill. — Sara Lee has introduced two new breads that offer kids enhanced nutrition, just in time for the back-to-school season.

New Sara Lee Iron Kids white bread touts as much fiber as two slices of 100% whole wheat bread, in addition to added vitamin D, while Sara Lee thin style buns come in four varieties — 100% whole wheat, 100% multi-grain, honey wheat and white made with whole grain — and are a good source of whole grain, fiber and don’t contain high-fructose corn syrup.

"Our core audience ­moms with young children is looking for better-for-you options that her children will be happy to eat," Sara Lee North American Fresh Bakery director Jeff Dryfhout. "Sara Lee Iron Kids white bread and Sara Lee thin style buns are products she knows won’t be traded this school year."

Sara Lee Iron Kids white bread carries a suggested retail price range from $2.29 to $4.19. Sara Lee thin style buns carries an SRP range from $2.99 to $3.89.

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Nestlé Pure Life centers ‘Echale Agua a Tu Vida’ campaign around Latina moms

BY Allison Cerra

STAMFORD, Conn. — Nestlé’s Pure Life brand is reaching out to Latina mothers to underscore the importance of healthy hydration and active lifestyles through a new integrated bilingual marketing campaign, "Echale Agua a Tu Vida."

"Like any other mother, Latina moms lead active lives, so staying hydrated is crucial to living a healthy lifestyle," Nestlé Pure Life group marketing manager Laetitia Allexant said. "This campaign goes beyond educating on the benefits of water; it’s really about inspiring moms on how to incorporate water into their daily routines and helping them achieve a healthier lifestyle."

As part of the "Echale Agua a Tu Vida," Nestlé said has teamed up with the U.S. Soccer Foundation, which is hosting a Passback Tour and free soccer instruction, where a series of interactive and educational soccer clinics for kids ages 5 to 12 years will visit key Hispanic markets nationwide through October, including: Miami; Los Angeles; Newark, N.J.; Houston; Dallas; Las Vegas; Washington, D.C.; Chicago and Phoenix. The company also said it has tapped Nestlé’s Pure Life spokeswoman and television personality Cristina Saralegui to be part of the campaign.

For more information, click here.

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