BEAUTY CARE

CHI develops retail hair care line

BY Antoinette Alexander

HOUSTON — CHI Rx Moisture Therapy with 3DS complex, the first line of retail hair care products from CHI Home, is slated to hit major retailers in April.

The hair care line is enriched with keratin and fortified with silk to reflect light from all angles resulting in three-dimensional shine, the company stated.

"Silk is a key ingredient in CHI Rx Moisture Therapy with 3DS complex because it shares 17-out-of-19 amino acids found in human hair," stated Jason Yates, VP sales and marketing for Farouk Systems and CHI Home. "Silk holds up to three times its own weight in moisture and protects against thermal styling, sun damage as well as pollution. And because of the triangular shape of silk molecules, hair reflects maximum light from every angle."

The products are made in the United States, and according to the company, are suitable for all hair types. They are paraben-free and sulfate-free and are not tested on animals.

The collection includes shampoo, conditioner, Silk Lock hairs pray, Silk Guard and Silk Restore. The suggested retail prices range between $7.99 and $9.99.

CHI Home is a division of Farouk Systems, which manufactures the CHI and BioSilk brands.

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New ScarAway scar diminishing serum enters market

BY Antoinette Alexander

GUILFORD, Conn. — Mitchell-Vance Laboratories, which specializes in the treatment and prevention of scars, has announced the introduction of its new ScarAway scar diminishing serum.

The product is launching at Walgreens stores nationwide in April for a suggested retail price of $17.99.

ScarAway scar diminishing serum is designed to effectively shrink, flatten and fade hypertrophic (raised) and keloid scars, which may result from surgical procedures, injuries, burns, stretch marks or acne.

The serum is housed in a pen-like tube no bigger than a mascara wand. A click of the "pen" allows the serum to be precisely and directly dispensed to the scar area, where it is then massaged into the skin with the three roller balls at the tip. The serum is odor-free, non-greasy and can be worn under makeup or other skin care products such as moisturizers.

The manufacturer recommends that the serum be massaged into the healed scar for one to two minutes, twice daily. A softening of the scar may be observed after a few days; for optimal results, use should be continued for 12 weeks for new scars, and five to six months for older scars.

"At-home scar care doesn’t have to be messy or unwieldy," stated Jessica Rowen, CEO of Mitchell-Vance Laboratories. "We developed ScarAway scar diminishing serum in response to the need for a product that fits a fast-paced lifestyle — one that is portable, discreet, invisible and fast and easy to use.

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P&G, Reckitt Benckiser among 2011 Product of the Year USA award recipients

BY Allison Cerra

NEW YORK — The world’s largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year’s award-winning brands.

At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.

Big winners during the ceremony, which was held in New York on Feb. 8, included Procter & Gamble and Reckitt Benckiser. P&G was awarded in the hair care, hair styling, male grooming and baby care categories for Pantene Pro-V customized solutions (which won for both hair categories), Gillette Fusion ProGlide power razor and Pampers Cruisers & Swaddlers, respectively. Reckitt Benckiser was recognized for its Air Wick air freshener and Lysol Healthy Touch no-touch hand soap system, in the air care and personal hygiene categories, respectively.

Other winners included:

  • Personal care: Colgate-Palmolive’s Speed Stick and Lady Speed Stick Stainguard antiperspirant deodorant;

  • Toothpaste: GlaxoSmithKline Consumer Healthcare’s Aquafresh Iso-active whitening;

  • Mouthwash: Johnson & Johnson Healthcare Products’ Listerine Zero;

  • Feminine products: Kimberly-Clark’s U by Kotex;

  • Candy and snacks: Mars Chocolate North America’s M&M’s pretzel chocolate candies;

  • Cooking: Sovena USA’s Olivari Mediterranean olive oil;

  • Breakfast: Sara Lee’s Jimmy Dean hearty sausage crumbles;

  • Cooking Spices: McCormick’s Recipe Inspirations

  • Specialty Foods: Nestle USA’s Buitoni Riserva frozen complete meals for two

  • Frozen Food: Nestle USA’s Lean Cuisine Market Creations

  • Insecticide: S.C. Johnson’s RaidMax bug barrier;

  • Cosmetics: La Canada Ventures’ MD Lash Factor eyelash conditioner.

  • At-Home Beauty Treatment: Radiancy’s No!no! Hair 8800; and

  • Pet Health: The Nutro Co.’s Greenies Joint Care treats.

Shoppers nationwide will be able to recognize the winners starting in February of this year by looking for the red "Product of the Year" stamp on packaging, in advertising and in-store displays.

"Consumer packaged goods continue to demonstrate a need for the market to create products that enhance both consumer confidence and product loyalty," said Colleen Kelly, managing director of Product of the Year. "Product of the Year is pleased to offer consumers the ability to easily sift through and distinguish those brands that stand apart in the [CPG] sector."

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