News

Cheryl Slavinsky named public relations director for Rite Aid

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Monday named Cheryl Slavinsky, a public relations industry veteran with more than 30 years of experience, the chain’s director of public relations.

Slavinsky, 53, held management positions for 12 years in several Harrisburg area public relations and advertising agencies, most recently serving as senior account manager/director of public relations with PPO&S, an integrated marketing communications firm. Slavinsky will report to Karen Rugen, senior vice president, corporate communications.

”Cheryl’s broad-based experience in media relations, marketing communications, issues management and public relations strategy will be a valuable asset to our company,” Rugen stated. “Her national consumer public relations experience will be particularly beneficial as she develops and implements public relations campaigns to promote our products, services and health and wellness programs.

Slavinsky started her public relations career with The Patriot-News in Harrisburg; managed public relations for Hershey Entertainment & Resorts and employee communications for Capital Health System in Harrisburg (now PinnacleHealth); served as vice president of public relations and advertising for L’EQUIP, a manufacturer of small kitchen electrics; and has operated her own communications consulting business.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Health officials to swap all flu strains in new vaccine

BY Michael Johnsen

WASHINGTON Health officials that were part of a Food and Drug Administration advisory committee on Thursday decided to completely revamp next year’s influenza vaccine, according to published reports, in an effort to better protect patients from three strains not included in this year’s vaccine that have been responsible for a spike in flu-like illnesses this season.

Each year around this time, health officials make their best educated guesses as to which flu viruses may be present in the upcoming season and include three strains of flu virus in the vaccine to help protect people from getting sick. So the decision to wholeheartedly swap all three strains for three new strains is somewhat unusual, but may have been driven in part because of the lack of protection associated with this year’s vaccine.

The new vaccine formula will include protection against the H3N2 strain Brisbane/10, a prevalent strain this year not protected against in the current vaccine formulation. The other strains chosen were an H1N1 Brisbane/59 and a Type B/Florida strain.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

“Heart Health” screening offered at participating Safeway stores

BY Diana Alickaj

PLEASANTON, Calif. Safeway has announced that it will be holding free “Heart Health” screenings for customers.

The screenings are particularly used to measure blood pressure, cholesterol and body mass index. They are also limited to the first 35 people that enter the supermarket, per store.

According to published reports, Safeway, who are manufacturer partners with Kellogg, Del Monte and Campbell Soup Co., will be offering these screening this week and next week.

Consumers wishing to find a participating store in this limited offer can visit www.safeway.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES