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Cherry 7UP gets a healthy makeover

BY Drug Store News Team

PLANO, Texas The 7UP brand has made its cherry flavor become more “in the pink” than ever before after the company announced it has added an antioxidant to the beverage.

The new Cherry 7UP Antioxidant includes 10 percent of the recommended daily intake of Vitamin E per eight ounce serving.  Cherry 7UP Antioxidant is available now in both regular and diet versions and, like all 7UP products, is 100 percent naturally flavored and caffeine free.

The nationwide launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign featuring TV and print advertisements.Consumers can also visit 7UP.com and download a coupon for $1 off a 12-pack of Cherry 7UP Antioxidant.

“Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for,” said Ian Norton, brand manager of marketing for 7UP.  “People want to fall in love with beverages that taste great and provide a fun way to get benefits. And that’s exactly what Cherry 7UP Antioxidant delivers.”

KelloggsDRSNwww.centerstoregrowth.com

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Supervalu pulls Tin Roof Sundae Ice Cream from shelves as part of peanut butter recall

BY Alaric DeArment

MINNEAPOLIS Amid the nationwide wave of recalls following revelations of unsanitary conditions at Peanut Corporation of America’s Blakely, Ga., processing plant, and salmonella contamination in products made there, Supervalu announced Saturday that it would pull several brands of Tin Roof Sundae Ice Cream from its shelves.

The supermarket operator sold the ice cream at its Bigg’s, Cub Foods, Farm Fresh, Hornbacher’s and Shoppers Food & Pharmacy banners. It said the ice cream has not been directly linked to the salmonella outbreak.

Supermarket chains across the country have voluntarily recalled products made with peanut butter from the Blakely plant.

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2 million Diet Dr Pepper to be distributed for free

BY Melissa Valliant

PLANO, Texas As the price of just about everything rises, it’s difficult to imagine getting anything for free. Despite the current economic crunch, Diet Dr Pepper is handing out 2 million coupons for free Diet Dr Pepper on a first come, first serve basis.

Until March 31, 2009, or until the coupons are used up, anyone 13 or older can log on to freedietpepper.com and register their information to receive a free 2L or 20-oz. bottle. As long as that person is one of the first 2 million registered, he or she will receive a coupon within four to six weeks and can redeem it wherever the beverage is sold.

Coupons expire June 30, 2009, and there is a limit of one coupon per person.

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