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Cheetos introduces Mix-Ups snack mixes; Chester Cheetah joins Twitter

BY DSN STAFF

PLANO, Texas — Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo’s Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

Cheetos Mix-Ups come in two varieties: Xtra Cheezy snack mix — which combines Cheetos Crunchy Cheddar Flavored snacks, Puff Double Cheddar Flavored snacks, Nacho Cheese Flavored Grid-Shaped snacks and Parmesan Flavored Mini-Puffs snacks — and Cheezy Salsa snack mix, which combines Cheetos Crunchy Salsa Picante Flavored snacks, Puffs Cheddar Flavored snacks, Chipotle Cheddar Flavored Grid-Shaped snacks and Jalapeno Cheddar Flavored Mini-Puffs snacks.

"Cheetos fans enjoy a variety of tastes — some want hot and zesty while others crave cheesy and crunchy," said Ram Krishnan, VP marketing for Frito-Lay North America. "Now with Cheetos Mix-Ups snack mix, there’s no shortage of delicious cheesy flavors and textures to choose from, all in one fun, shareable bag for the whole family."

The new snack mixes are available nationwide in 8 3/4-oz. and 3 3/4-oz. packages for suggested retail prices of $3.49 and $1.49, respectively.

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Red Bull Editions hit retail shelves

BY Rebecca Haughey

SANTA MONICA, Calif. — Red Bull Energy on Monday introduced nationwide three new flavors: cranberry, lime and blueberry. In new red, silver and blue cans, the Editions from Red Bull provide the same energy and effect of the original, but with a taste for every palate.

After months of hyping the release, Red Bull, for the first time in the company’s 15-year history, has introduced a new flavor of their energy drink. The Editions were created by consumer demand, and were showcased at the National Association of Convenience Stores conference in October 2012 in Las Vegas.

During a six-week retail test in November and December 2012, all three flavors of the Red Bull Editions rose to be top-selling beverages during that period, ranking even in the top 25 of energy drinks, according to Retailer Internal Scan Data for the 8 weeks ended December 2012. Taste as a key driver was mentioned by 70% of repeat purchasers, according to a 2012 attitude measurement custom survey.

According to Mintel data, energy drinks are the fastest-growing segment within the beverage category — projected to grow 86% over the next five years to an $11.9 billion category in the United States.

Red Bull Editions are sold as single 8.4-oz. cans and 8.4-oz. 4-packs, priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. Beginning today, they are available in convenience, grocery, drug and club store channels nationwide.

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True Drinks launches kids’ Aquaball healthy beverages

BY Jason Owen

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider, has launched a new marketing campaign behind its healthy kids’ drinks in support of First Lady Michelle Obama’s "Let’s Move!" healthy food and exercise campaign to battle childhood obesity.

“Obesity is a massive problem in the United States, and it begins with our children and young adults," said Lance Leonard, CEO of True Drinks. "To combat this issue, large corporations such as Disney, Walmart and Walgreens have invested in promoting healthier living, and by doing so, have increased their sales. True Drinks is pleased to support Mrs. Obama with her initiative to lower our childhood obesity rate. Currently, True Drinks products can be purchased in many of the stores that are supporting Mrs. Obama’s cause, including Walmart, Rite Aid, Safeway and Babies’R’Us.”

Many companies have come out publicly in support of the First Lady’s health initiative, and True Drinks is looking to capitalize on that support. The company’s Aquaball drinks, which are naturally flavored and vitamin-enhanced, as well as calorie- and sugar-free, are blazened with characters from both Disney movies and superheroes from Marvel Comics, which is owned by Disney. The Aquaball drinks are currently available in orange, grape and fruit punch, with a berry flavor set for release later this year. They are available in drug stores and mass-merchandise retailers nationwide.


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