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Cheetos intro mixes up category

BY Richard Monks

Since they debuted early last year, Frito-Lay’s Cheetos Mix-Ups have caught consumers’ attention and recorded phenomenal sales growth. IRI data shows that sales of the snack mix increased by more than 163% during the 12 months ended June 15.

(For the full report, including charts, click here.)

Offered in two flavors, Cheetos Mix-Ups blend four different shapes of the cheese puff snack. Cheetos Mix-Ups Xtra Cheezy Snack Mix combines Crunchy Cheddar, Puffs Double Cheddar, Nacho Cheese Grid-Shaped and Parmesan Mini-Puffs; while Cheetos Mix-Ups Cheezy Salsa Snack Mix combines Crunchy Salsa Picante, Puffs Cheddar, Chipotle Cheddar Grid-Shaped and Jalapeno Cheddar Mini-Puffs.

 

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SkinnyPop’s guilt-free popcorn

BY Richard Monks

SkinnyPop Popcorn’s four-SKU line has reaped the benefits of consumers’ desire for guilt-free salty snacks. According to IRI data, sales of the popcorn snack increased by more than 250% over the past year, making it the second-best-selling brand in the ready-to-eat popcorn category. Cholesterol- and preservative-free, and containing zero trans fat, the all-natural popcorn is a good source of fiber and a low-calorie snack, with just 39 calories per serving. With consumer concern over genetically modified foods growing in recent months, SkinnyPop uses only non-GMO corn in all of its products, and the snacks are peanut-, tree nut-and dairy-free.

(For the full report, including charts, click here.)

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Low-fat versions slower to catch on

BY Richard Monks

Despite a growing number of consumers identifying themselves as healthy snackers, sales of more traditional snack foods — potato chips, corn chips and cheesy snacks — continue to flourish.

(For the full report, including charts, click here.)

Recent IRI data shows that all of these product areas — the mainstays of the $15.9 billion-a-year snack food market — recorded sales gains during the 52 weeks ended June 15.

Analysts said part of the reason for the continued success of these products has been manufacturers’ ability to respond to demands for products with less fat and fewer calories. For example, Frito-Lay’s Baked Cheetos, the fifth-best-selling brand in the cheese snack segment, contain half the total fat and about 15% fewer calories, compared with regular Cheetos.

Yet while suppliers have been making a concerted effort to meet the demand for healthier options, these products seem slow to catch on with shoppers. Sales of Baked Cheetos, for example, are only about 2% of the sales of regular Cheetos, while sales of regular Cheetos increased by almost 5% over the most recent 52 weeks, while sales of the baked version declined 11%.

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