Cheerios launches contest with help of Martina McBride, Cal Ripken Jr.
MINNEAPOLIS Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr. to encourage consumers to live with a heart-healthy lifestyle.
The celebrity duo has joined Cheerios to promote the cereal’s “Do What You Love” contest, where winners will have the chance to tour McBride’s Nashville recording studio or to play catch with Ripken.
One music lover will tour the Country Music Hall of Fame and Museum with McBride, hang out with her in her recording studio — the world-famous Blackbird Studio in Nashville, Tenn. — and get VIP tickets to one of her upcoming concerts.
One lucky baseball enthusiast will have the chance to play catch with Ripken and to tour the Ripken Youth Baseball Academy with the “Iron Man” of baseball himself. In addition, the winner will throw out the first pitch at the Cal Ripken World Series and sit in Ripken’s reserved seats at a professional Baltimore baseball game.
For a chance to win exclusive access to McBride and Ripken, Cheerios lovers must submit a 150 to 250 word original story and photo. The story and photo must showcase what the applicant loves to do and how he or she takes care of him or herself so he or she can continue to do it. The Cheerios “Do What You Love” contest opens Monday and runs through July 23 at Cheerios.com/love. Winners will be notified the week of Aug.10.
“Martina McBride and Cal Ripken Jr. value the importance of heart health so they can continue to do what they love,” said Jeff Hingher, brand marketing manager for Cheerios. “Through partnering with them on this contest, we hope to inspire Americans to become better caretakers of their hearts so they too can do more of what they love each day.”
Bounty wraps up Make a Clean Difference program in Cincinnati
CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.
Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.
In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.
CDC finds 9-out-of-10 U.S. adults consume too much sodium
ATLANTA Americans’ sodium intake is at a record high, with less than 10% of adults making a conscious effort to limit their consumption, according to a report by the Centers for Disease Control and Prevention.
"Sodium Intake in Adults – United States, 2005-2006," which was published on Thursday in the CDC’s Morbidity and Mortality Weekly Report, underscored the amount of sodium the average American consumes each day and which foods contain the highest levels of sodium.
According to the report, U.S. adults consume an average of 3,466 mg of sodium per day, more than twice the current recommended limit for most Americans. Grains provide 36.9% of this total, followed by dishes containing meat, poultry and fish (27.9%). These two categories combined accounted for almost two-thirds of the daily sodium intake for Americans. An estimated 77% of dietary sodium, the report noted, comes from processed and restaurant foods. Many of these foods, such as breads and cookies, may not even taste salty.
The 2005 Dietary Guidelines for Americans recommended that people consume less than 2,300 mg of sodium per day.
"Sodium has become so pervasive in our food supply that it’s difficult for the vast majority of Americans to stay within recommended limits," said Janelle Peralez Gunn, public health analyst with the CDC’s Division for Heart Disease and Stroke Prevention and lead author of the report. "Public health professionals, together with food manufacturers, retailers and healthcare providers, must take action now to help support people’s efforts to reduce their sodium consumption."
For more information about sodium and blood pressure, visit CDC.gov/salt.