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Cheerios launches contest with help of Martina McBride, Cal Ripken Jr.

BY Allison Cerra

MINNEAPOLIS Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr. to encourage consumers to live with a heart-healthy lifestyle.

The celebrity duo has joined Cheerios to promote the cereal’s “Do What You Love” contest, where winners will have the chance to tour McBride’s Nashville recording studio or to play catch with Ripken.

One music lover will tour the Country Music Hall of Fame and Museum with McBride, hang out with her in her recording studio — the world-famous Blackbird Studio in Nashville, Tenn. — and get VIP tickets to one of her upcoming concerts.

One lucky baseball enthusiast will have the chance to play catch with Ripken and to tour the Ripken Youth Baseball Academy with the “Iron Man” of baseball himself. In addition, the winner will throw out the first pitch at the Cal Ripken World Series and sit in Ripken’s reserved seats at a professional Baltimore baseball game.

For a chance to win exclusive access to McBride and Ripken, Cheerios lovers must submit a 150 to 250 word original story and photo. The story and photo must showcase what the applicant loves to do and how he or she takes care of him or herself so he or she can continue to do it. The Cheerios “Do What You Love” contest opens Monday and runs through July 23 at Cheerios.com/love. Winners will be notified the week of Aug.10.

“Martina McBride and Cal Ripken Jr. value the importance of heart health so they can continue to do what they love,” said Jeff Hingher, brand marketing manager for Cheerios. “Through partnering with them on this contest, we hope to inspire Americans to become better caretakers of their hearts so they too can do more of what they love each day.”

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Bounty wraps up Make a Clean Difference program in Cincinnati

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.

Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.

In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.

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Kellogg recalls lots of certain breakfast cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor and smell coming from the liner in the package.

Only products with the letters “KN” following the better-if-used-before date are included in the recall. Products with a “KM” designation are not included in the recall. In addition, no products in Canada are affected.

  • Kellogg’s Apple Jacks – UPC 3800039136 1: 17-oz. package with better-if-used-before dates between Apr. 10, 2011, and June 22, 2011 – UPC 3800039132 3: 8.7-oz. packages with better-if-used-before dates between June 3, 2011, and June 22, 2011
  • Kellogg’s Corn Pops – UPC 3800039109 5: 12.5-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039111 8: 17.2-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039116 3: 9.2-oz. packages with better-if-used-before dates between Apr. 5, 2011, and June 22, 2011
  • Kellogg’s Froot Loops – UPC 3800039118 7: 12.2-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039120 0: 17-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039125 5: 8.7-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011
  • Kellogg’s Honey Smacks – UPC 3800039103 3: 15.3-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011

While the potential for serious health problems is low, some consumers are sensitive to the uncharacteristic off-flavor and smell and should not eat the recalled products because of possible temporary symptoms, including nausea and diarrhea. No other Kellogg’s products are part of this recall. The recalled products were distributed nationwide.

“We apologize to our consumers and our customers, and are working diligently to ensure that the affected products are rapidly removed from the marketplace,” said David Mackay, president and CEO at Kellogg.

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