HEALTH

Chattem launches Gold Bond, Icy Hot external care products

BY Michael Johnsen

CHATTANOOGA, Tenn. Chattem on Thursday announced the introduction of 15 new product launches, including four across the Gold Bond brand, three Icy Hot new products and two Cortizone-10 items.

The new product lineup includes two new skin care SKUs—Gold Bond Soothing and Gold Bond Protection. The Soothing SKU is formulated with anti-inflammatories and is targeted toward people with sensitive skin.

The company also introduced a new foot category of Gold Bond products, including a foot pain relief product that combines the skin technology of Gold Bond with the pain relief technology of Icy Hot, the company reported. The amount of consumers who are on their feet and suffering foot pain is extraordinary, and this would be the first and only product targeted really at tired, achy, painful feet.

The PM line of Icy Hot products has only been marginally successful, noted Zan Guerry, Chattem chairman and chief executive officer, during a conference call with analysts. “They didn’t bring the kind of breakthrough technology that we like to bring,” he said.

For 2009, across the Icy Hot brand Chattem plans to launch Icy Hot Medicated Roll. “If you think of an ACE bandage-type texture, it’s the type texture in that area, but this you can tear easily and so you can use it anywhere, anytime for on-the-go pain relief,” Guerry said. A second Icy Hot product to be launched this year is the Icy Hot No-Mess Applicator, which works like a roll-on deodorant product in application, Guerry said.

 

The new product launches also include two new Cortizone SKUs—Cortizone Cooling Gel and Cortizone Easy Relief, another roll-on product.

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Comfort Now releases personal use heating products

BY Michael Johnsen

BURLINGTON, Ontario Comfort Now recently announced the release of three new pain relief solutions to its line of instant heat therapy products—the Amazing Heat Pack for Neck Pain, Knee Pain and Arthritic Pain.

Comfort Now expanded The Amazing Heat Pack line in response to high-demand from pharmacies, supermarkets and general stores to carry the world’s only portable moist heat therapy. Each specially-shaped pouch activates in 15 seconds, stays heated for 45 minutes and is reusable for over 100 times, a factor that may hold appeal to today’s more value-conscious consumer.

“Space is at a premium on retail shelves, and we wanted to bring a heat pack to market that is different from any other product out there,” stated Dawn Conner, vice president of sales and chief marketing officer for Comfort Now.

The heat pack contains a supersaturated solution of sodium acetate that crystallizes when activated by flexing a ferrous metal disc inside the pack. For reuse, customers need to re-dissolve the sodium acetate by boiling the pack for up to 15 minutes.

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Drugstore.com partners with PowerReviews to collect customer feedback

BY Michael Johnsen

LAS VEGAS Drugstore.com last week partnered with PowerReviews, a comprehensive developer of customer-review solutions for retailers and their shoppers, on enabling customers to read and write reviews about more than 30,000 over-the-counter products on drugstore.com and its wholly-owned subsidiary Beauty.com.

“Drugstore.com started posting customer reviews online in 2003 and has long valued the strength of those reviews to help customers and influence purchases,” stated David Lonczak, vice president and chief marketing officer at drugstore.com. “By partnering with PowerReviews, we are providing our customers with an enhanced and guided approach to writing reviews which in turn creates richer content.”

Drugstore.com will launch a new design of its product detail pages in early fall. This will improve visibility and give shoppers a central point of reference to read customer product reviews, write their own reviews or get more information about the product from the manufacturer.

“Our research has shown that displaying reviews on a product detail page is a proven way to increase sales and conversion, and we are confident that drugstore.com will see significant benefits from using our technology as a result of their customers’ proven passion for writing reviews about products they’ve purchased,” commented Jay Shaffer, vice president, worldwide sales and marketing, PowerReviews.

“In addition to the redesign of the product details page to showcase reviews, drugstore.com is upgrading the online shopping experience with a new version of a customer favorite ‘your list’ which makes it easier for a customer to sort, manage and order from their personal shopping list when they sign into their account,” Lonczak said. “We are also improving the video features on both drugstore.com and Beauty.com to enable our customers to order a product by clicking directly on the video and to share the video by emailing it to a friend.”

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