HEALTH

Chattem acquires Rolaids brand from McNeil

BY Michael Johnsen

PARIS — Sanofi on Monday announced that its U.S. Consumer Healthcare Division Chattem, completed the acquisition of the worldwide rights to the Rolaids brand from McNeil Consumer Healthcare for an undisclosed amount.

"The addition of Rolaids represents a rare opportunity to obtain an iconic brand that we believe will respond positively to our proven approach of growing brands through innovation and advertising," stated Zan Guerry, CEO, Chattem. "We are primed to leverage the Rolaids market opportunity to drive incremental growth and take the brand to a new level."

Rolaids was first introduced in 1954. Chattem will re-launch Rolaids and expects the product to be available at retailers within a year.

"This acquisition is consistent with our long-term strategy, which includes growing our consumer healthcare offering as part of a broader diversification strategy," stated Anne Whitaker, president, North America Pharmaceuticals, Sanofi. "Chattem has a proven track record of successful acquisitions and integrations and the addition of Rolaids, an enduring brand with a deep heritage, further diversifies the company’s portfolio."

 

 

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March of Dimes highlights folic acid for pregnant women

BY Alaric DeArment

WHITE PLAINS, N.Y. — The March of Dimes is launching a campaign to encourage expectant mothers to take folic acid to prevent birth defects, the group said Friday.

The group announced national Folic Acid Awareness Week, reminding pregnant women to take vitamin B. The vitamin is known to prevent birth defects like spina bifida and anencephaly, collectively known as neural tube defects. NTDs occur in the first few weeks following conception, often before a woman knows she is pregnant.

"All women of reproductive age should be taking a multivitamin containing folic acid every day," March of Dimes medical adviser and author of the group’s new book "Healthy Mom, Healthy Baby: The Ultimate Pregnancy Guide," Siobhan Dolan said. "It’s such an easy thing to do, and it can have such a major benefit to your future family. About half of pregnancies are unplanned, so take your folic acid daily and be sure to give your baby the healthiest start in life."

In the book, Dolan recommends taking 400 micrograms of folic acid before conceiving and up to 600-800 after.


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Intimacy health to make a big showing at the 2013 Consumer Electronics Show

BY Michael Johnsen

LAS VEGAS — Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012. 

Standard Innovation’s participation marks the first time a sexual health company has been asked to speak at the technology mega-conference, the company suggested. The company’s CEO Danny Osadca will host a "Sex Never Gets Old" panel Jan. 8; director business development Kendra Novick will deliver a keynote on "Sex in Digital Times" Jan. 9; and VP product development Grant Bechthold will deliver another keynote on "Science Meets Sexuality" Jan. 10. 

"We are honored to have such a strong presence at CES this year. Our goal is to apply the same high-level thinking and processes found in traditional consumer electronics to advance the future of sexual health," stated Osadca. "By creating safe, non-intimidating and quality products, we offer an unmatched user experience — a critical factor to success, particularly in this industry."

In addition to speaking, the company’s latest product, The Thrill by We-Vibe was recognized by a panel of technology journalists as a Semi-Finalist in the Last Gadget Standing, another CES first according to the company. The annual competition highlights top products that will endure as the digital world continues to change. 

Church & Dwight will be continuing its multi-city trial of its Trojan Vibrations personal massagers, which began in Washington, Nov. 13. The company has been featuring its latest product innovations via a specially-designed Trojan Vibrations Pleasure Carts that are modeled after traditional hot dog carts.

"With the success of the Trojan vibrator giveaway in New York City, it is evident that Americans understand that pleasure is a normal part of sexually healthy lives," Bruce Weiss, VP marketing, Trojan sexual health, stated in November. "By innovating high-quality vibrators and making them easily accessible on drug store, mass merchandiser and grocery store shelves, Trojan remains dedicated to taking pleasure out of the bedroom and into the mainstream."


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