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Charmin breaks Guinness World Record

BY Allison Cerra

CINCINNATI — Procter & Gamble’s Charmin brand broke the Guinness World Record for the world’s largest toilet roll.

Charmin said on Friday, which marks National Toilet Paper Day, that the roll measures more than 8 ft. high and a diameter for more than 9 ft. wide and is made entirely of Charmin toilet tissue. The roll was created at P&G’s Paper Products company, located outside of Cape Girardeau, Mo., and transported to P&G’s headquarters in Cincinnati for the unveiling.

“We are thrilled to be able to celebrate National Toilet Paper Day in such a big way this year,” Charmin marketing director Scott Mautz said. “While National Toilet Paper Day may not be a widely known holiday, it is one that we hope to continue celebrating with our great consumers for years to come.”

For more information on Charmin’s National Toilet Paper Day celebration, visit the brand on Facebook.

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Dannon introduces Activia Selects

BY Allison Cerra

WHITE PLAINS, N.Y. — Dannon has expanded its Activia line of yogurt with new styles and textures.

The Activia Selects line features French, Greek and parfait yogurts that are designed to boost digestive wellness. Activia Selects French yogurt is available in cherry, blackberry and raspberry, mango and pineapple flavors; Activia Selects also has a French style with fruit bites on the bottom that is available in strawberry and mixed berry flavors. Activia Selects Greek yogurt is available in strawberry, vanilla, blueberry and pomegranate and berry flavors. Activia Selects parfait yogurt is available in strawberry, vanilla, peach and mixed berry flavors.

The launch of the new Activia Selects line will be supported by a commercial starring brand spokeswoman Jamie Lee Curtis.

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Health Warrior introduces chia energy bars

BY Allison Cerra

NEW YORK — Health Warrior has introduced a new line of energy bars made with chia seeds.

New 100-calorie all natural chia energy bars are available in a peanut butter chocolate flavor and are designed to energize, rejuvenate muscles, stabilize blood sugar and aid intestinal regularity, among other benefits, Health Warrior said.

Health Warrior 100-calorie peanut butter chocolate chia bars retail for $15.99 per 10-bar box. The company’s chia seeds product retails for $14.99 per 16-oz. bag.

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