Changing channels: Products with drug store crossover potential
LAS VEGAS Drug Store News. DSN reporters were on hand to look for products with potential for crossover into the retail pharmacy channel. While paint thinner and chain saws are unlikely to appear on the shelves of Walgreens or CVS anytime soon, it turns out that quite a few products could change channels as easily as a television. —The National Hardware Show at the Las Vegas Convention Center experienced a 20% increase in attendance this year, according to the show’s producers. And that is at least in part thanks to an unusual guest:
Cable Capture and Cable Capture Jr.
Anybody who owns more than two or three electronic devices has had to deal with the impenetrable jumble of cables that often forms behind TV cabinets and under desks. From Sonoma, Calif.-based TOG & Associates comes the Cable Capture, whose dome-shaped rubber top flips up, allowing cables to be wrapped around a central peg for easier management. A dock allows multiple Cable Captures to be stacked atop one another. Also available is Cable Capture Jr. for smaller devices. Cable Capture has a suggested retail price of $4.99, while Cable Capture Jr. sells for $2.99. Contact: [email protected], CableCapture.com
The simple act of throwing away a piece of trash can turn into a disaster if the trash can liner falls into the can with the garbage, but Mission Viejo, Calif.-based WenDan Enterprises has created a simple solution with Hold-It! Hold-It! is an elastic band that goes around the side of a garbage can to keep the bag from falling in, with “teeth” along the length to keep it in place. The band stretches to up to 65 in. The SRP is $1.99 to $3.99. Contact: [email protected], WenDanEnt.com
As soon as the World Health Organization declared the H1N1 swine flu a pandemic, hand sanitizers became a hot item at a number of retailers. But while hand sanitizers are effective at killing germs, the alcohol they contain leaves the hands feeling uncomfortably dry. Prefense, based in St. Charles, Ill., has introduced Prefenz Botanicals, an alcohol-free hand sanitizer that it says can offer protection from germs for up to 10 hand washings without reapplication. The sanitizer kills viruses, bacteria and fungi, including E. coli and antibiotic-resistant Staphylococcus bacteria. The SRP is $6.99 for 1.5 oz. and $16.99 for 8 oz. Contact: [email protected], PrefenzBotanicals.com
Old Forge, Pa.-based Gleen Corp. has created a way to simultaneously clean one’s house and protect the environment with the Gleen Green Cleaning Cloth. The cloth, made from a patented microfiber technology, is designed for use with water on any surface. After use, the cloth can be washed and dried, capable of lasting for hundreds of applications. The cloth is available in a 16 in.-by-16 in. window cleaning cloth (SRP $3.99) and a 6 in.-by-6 in. Clear View cloth (SRP $3.50 to $3.99). Contact: [email protected], GleenCloth.com
NACDS puts a new spin on Meet the Market
SAN DIEGO This year the National Association of Chain Drug Stores introduced two new features to its Meet the Market format. First, NACDS hosted a Meet the Market Presentation Template webinar twice prior to Meet the Market, in which NACDS introduced a meeting template that succinctly captured all of the information retailers typically use to evaluate a new product or company.
Also new to Meet the Market were the booths of 10 service companies — trade media and professional education, merchandising consultants and marketing/media information companies — which afforded an opportunity for new and smaller suppliers to meet with these organizations.
“New companies have a need not only to meet with retailers, obviously, they have a need for their business,” noted Jim Whitman, NACDS SVP meetings and conferences. Another ongoing improvement is the productivity within each meeting, Whitman added. “We keep refining the match, the appointments,” he said.
This year, the Meet the Market format — in which smaller and new suppliers have 10-minute meetings with their category buyers — represented more than 8,000 face-to-face pre-arranged appointments.
Retail clinic growth slowing down? Not a chance
WHAT IT MEANS AND WHY IT’S IMPORTANT The news that Target is looking to expand its retail-based clinic business this year is yet one more indicator that reports of the demise of retail clinic growth have been greatly exaggerated.
(THE NEWS: Target to expand its retail clinic presence. For the full story, click here)
As the article states, Target, which opened its first clinic in 2006, is looking to open up eight new locations this September. It already operates 28 locations in Minnesota and Maryland.
It wasn’t so long ago — April to be exact — that CVS Caremark’s MinuteClinic indicated that it could double its current number of clinics in five years.
Why the growth? Well, aside from the aging population and a shortage of primary care physicians, a major catalyst is healthcare reform, which will mean that 32 million people who currently are uninsured will have healthcare coverage. With emergency rooms already overflowing, and primary care physicians already over-extended, having a retail clinic nearby where patients can receive convenient, quality and affordable health care will only become increasingly important.
Meanwhile, RediClinic, which has 22 clinics in H-E-B stores in Houston and Austin, Texas, is cranking up its marketing efforts and has tapped former Duane Reade executive Jeff Thompson as VP marketing. Thompson will be responsible for RediClinic’s consumer and partner marketing activities, including developing and implementing strategic customer acquisition/retention programs, new product delivery and brand strategy.
Thompson most recently served as VP marketing for Duane Reade.
Clearly, there continues to be significant growth opportunities for clinics — both in terms of the number of clinic locations and the scope of services offered within the clinics. As mentioned earlier, there are 32 million reasons why the growth will be quite dramatic.