BEAUTY CARE

CEW hosts 17th annual beauty awards

BY Antoinette Alexander

NEW YORK — Cosmetic Executive Women recognized the most innovative beauty products of the year at the 17th Annual CEW Beauty Awards held May 20 in New York, which for the first time included the new Eco Beauty Award and a partnership with social networking site Foursquare.

More than 4,000 beauty insiders and professionals working within the industry determine the award winners. The awards signify the industry’s highest recognition for manufacturers and brands, as well as a guide to the most innovative new products for consumers.

"When it comes to buying beauty products, women are looking for proven performance and value. The CEW Beauty Awards make it easy to get insight on the best products in order to be able to make an informed decision when choosing and purchasing a product," stated Carlotta Jacobson, CEW president.

This year marked the first CEW Eco Beauty Award. Sponsored by Givaudan, the new award was created in response to the growing consumer demand for eco-friendly products and recognizes products or product lines that specifically have moved toward the goal of sustainability. This year’s winner is Yves Rocher North America’s Culture Bio.

This year’s event included nearly 600 entries, 139 finalists and 26 product categories honoring the mass and prestige markets.

For the first time, CEW has partnered with the social networking site Foursquare to bring Beauty Award-winning products directly to consumers at retail. Using this tool, consumers can visit the CEW Foursquare page and "check in" to retail stores to discover where winning products are sold.

CEW continues to help catalyze sales of the winning products by highlighting them through national retail partnerships with Beauty Bar, CVS/pharmacy, HauteLook and QVC. Throughout the year, the winners will display the winners’ seal and will be showcased with custom promotions in-store, online and on TV. Upcoming media promotions include the "Today" show, slated for May 24, and QVC, slated for July 13.

For a complete list of product categories and winners, visit CEW.org.

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Justin Bieber gets into fragrance game

BY Antoinette Alexander

NEW YORK — Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women’s fragrance called "Someday."

The fragrance will debut in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. Give Back Brands has a vision of partnering with entertainment artists and other top talent to create and market products, then donating the company’s proceeds to designated charities, including the favorite causes of the company’s celebrity partners.

"Someday is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything," Bieber stated. "Giving back has always been incredibly important to me, but let’s be honest — I wanted to create a fragrance for my female fans that I can’t get enough of — that I want to get next to and I can’t stay away from. I know they’ll love the scent, but also the opportunity to support some amazing charities. It’s a gift that gives back."

"We are honored that Justin selected Give Back Brands as his partner to launch his first fragrance. It is a complete privilege to be working with such a phenomenal talent," Give Back Brands founder and chairman Paul West said. "His commitment to giving back is authentic and extraordinary, and the fact that it has been such an important part of his life at such a young age is truly inspiring to us all."

The fragrance is hitting select specialty stores in June and reportedly will be priced between $35 and $55.

As previously reported by Drug Store News, Etoile Nation Beauty teamed up with Bieber to launch in late 2010 a collection of fragrance-infused accessories at Walmart. The My World collection includes collectible wristbands and dog tags infused with a fragrance selected by Bieber.

Earlier this year, Nicole by OPI launched One Less Lonely Girl nail color, an eight-shade collection inspired by Bieber’s songs that includes such shades as I’ve Got Bieber Fever (a dark plum) and Make U Smile (a silvery glitter).

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Permanent precision

BY Antoinette Alexander

NEW YORK — Kao Brands’ John Frieda officially has launched its first-ever permanent hair color and is looking to shake up the hair color segment with the new Precision Foam Colour. The at-home hair color is designed to provide salon-caliber results in both coverage and color. The nonaerosol foam spreads evenly through the hair, saturating every strand with no mess. The 20-shade 
palette collection was developed in conjunction with John Frieda creative color director and U.K. colorist Nicola Clarke. The collection is priced at $12.99.

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