Cetaphil launches skin care line for eczema relief
NEW YORK —Cetaphil, a Galderma Laboratories brand of cleansers and moisturizers, is launching a sub-brand that is specifically formulated for those consumers suffering from eczema and atopic dermatitis.
The new line, called Cetaphil Restoraderm, is comprised of a skin restoring body wash formulated for atopic skin and a skin restoring moisturizer for eczema relief. The products, which have an average price of $14.99 each, will be available at retail by the beginning of August.
In talking with dermatologists and pediatricians, Cetaphil executives saw a need for such products in the mass market. Symptoms of eczema include severe itching and scratching, sleep discomfort and bleeding skin. The most common form of eczema is atopic dermatitis, a disorder of the skin’s immune system that most often appears in infancy, and 85% of children are diagnosed with eczema before 5 years of age. The discomfort of eczema can be particularly distressing for children who experience irritability, the need to be held and pain during bathing.
Recognizing the important role that pharmacists play and that many patients may turn to them for advice on OTC treatments for skin ailments, Cindy Kee, senior group product manager for Cetaphil, told Drug Store News during a recent launch event in New York that the company will be educating pharmacists about the products and is looking to send pharmacists samplers, educational tear-sheets and coupons.
The company also works closely with dermatologists and pediatricians and, in July, will be promoting the products to dermatologists and, in September, to pediatricians.
What makes the products unique, according to the company, is that the skin restoring moisturizer is the only product on the market to contain a combination of filaggrin breakdown products and ceramides that help restore natural moisturizing factors in the skin and help rebuild a healthy skin barrier. The skin restoring body wash contains Mira-care technology that works to replenish moisture, restore ceramide and filaggrin breakdown products, and rebuild lipid bilayer during bathing.
The products, which carry the National Eczema Association Seal of Acceptance, are designed to be used together and will be merchandised next to the brand’s other core products.
NACDS puts a new spin on Meet the Market
SAN DIEGO This year the National Association of Chain Drug Stores introduced two new features to its Meet the Market format. First, NACDS hosted a Meet the Market Presentation Template webinar twice prior to Meet the Market, in which NACDS introduced a meeting template that succinctly captured all of the information retailers typically use to evaluate a new product or company.
Also new to Meet the Market were the booths of 10 service companies — trade media and professional education, merchandising consultants and marketing/media information companies — which afforded an opportunity for new and smaller suppliers to meet with these organizations.
“New companies have a need not only to meet with retailers, obviously, they have a need for their business,” noted Jim Whitman, NACDS SVP meetings and conferences. Another ongoing improvement is the productivity within each meeting, Whitman added. “We keep refining the match, the appointments,” he said.
This year, the Meet the Market format — in which smaller and new suppliers have 10-minute meetings with their category buyers — represented more than 8,000 face-to-face pre-arranged appointments.
Retail clinic growth slowing down? Not a chance
WHAT IT MEANS AND WHY IT’S IMPORTANT The news that Target is looking to expand its retail-based clinic business this year is yet one more indicator that reports of the demise of retail clinic growth have been greatly exaggerated.
(THE NEWS: Target to expand its retail clinic presence. For the full story, click here)
As the article states, Target, which opened its first clinic in 2006, is looking to open up eight new locations this September. It already operates 28 locations in Minnesota and Maryland.
It wasn’t so long ago — April to be exact — that CVS Caremark’s MinuteClinic indicated that it could double its current number of clinics in five years.
Why the growth? Well, aside from the aging population and a shortage of primary care physicians, a major catalyst is healthcare reform, which will mean that 32 million people who currently are uninsured will have healthcare coverage. With emergency rooms already overflowing, and primary care physicians already over-extended, having a retail clinic nearby where patients can receive convenient, quality and affordable health care will only become increasingly important.
Meanwhile, RediClinic, which has 22 clinics in H-E-B stores in Houston and Austin, Texas, is cranking up its marketing efforts and has tapped former Duane Reade executive Jeff Thompson as VP marketing. Thompson will be responsible for RediClinic’s consumer and partner marketing activities, including developing and implementing strategic customer acquisition/retention programs, new product delivery and brand strategy.
Thompson most recently served as VP marketing for Duane Reade.
Clearly, there continues to be significant growth opportunities for clinics — both in terms of the number of clinic locations and the scope of services offered within the clinics. As mentioned earlier, there are 32 million reasons why the growth will be quite dramatic.