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Cetaphil to help support Camp Wonder with limited-edition moisturizer sold exclusively at CVS/pharmacy

BY Antoinette Alexander

FORT WORTH — Galderma Labs, maker of the Cetaphil line of cleansers and moisturizers, has once again partnered with Camp Wonder to donate a portion of the proceeds of a limited-edition Moisturizing Cream, available exclusively at CVS/pharmacy locations nationwide and online, beginning in August. Over the past three years, Cetaphil has donated more than $400,000 to fund camp activities for children with skin diseases.

Camp Wonder, an initiative of the Children's Skin Disease Foundation, is a medically staffed summer program that gives children ages 7 years to 16 years who suffer from serious and fatal skin diseases, the opportunity to be themselves and simply have fun. The week-long camp is fully funded by the Children's Skin Disease Foundation, an organization founded in May 2000 by Francesca Tenconi.

As an adolescent, Tenconi suffered from a potentially life-threatening skin disease and missed out on typical childhood activities. She wanted to use her experience to help others, so on her 16th birthday, she asked friends and family to forgo gifts and help her create CSDF.

"Every child deserves to know what it feels like to just be a kid — to swim, hike and play with others their age," stated Tenconi. "And families of children suffering from serious skin problems often need financial support. Since Camp Wonder is free for campers, I rely on the support of brands like Cetaphil and CVS/pharmacy to transform my vision into reality to help these kids."

Galderma employees volunteered at this year's camp and provided Cetaphil products to use on site. Since many families are burdened by the cost of care, the Cetaphil brand also offers all campers products, free of charge, throughout the year to help them care for their skin. The commitment from Galderma employees continues year-round through a mentorship program connecting employees with Camp Wonder counselors to share professional experiences. During the month of December, employees also have the opportunity to grant holiday wishes for the children and their families.
 
The Cetaphil brand's continued commitment to Camp Wonder comes to life through various initiatives. To raise awareness of Camp Wonder, this year's limited-edition of the Cetaphil Moisturizing Cream will feature new artwork created by Amani Williams, a 14-year-old girl who has attended Camp Wonder for the past seven years. Williams began attending Camp Wonder after her doctor encouraged her mother to sign her up. As a camper, she has had the opportunity to meet new friends without worrying about being treated differently because of her skin disease.

The Limited Edition Cetaphil Moisturizing Cream, priced at $14.99, is available beginning in August at CVS/pharmacy locations and online.

"We're proud to partner with Cetaphil again to help give children living with chronic skin diseases the chance to attend Camp Wonder and experience the joy of summer camp," stated Eileen Howard Boone, SVP of corporate social responsibility and philanthropy for CVS Caremark. "Camp Wonder is a special place that empowers children to be themselves, and its mission aligns with our All Kids Can program, which helps kids of all abilities on their path to better health and gives them the opportunity to be the best that they can be."
 

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New Hue for Every Man grooming line targets men of color

BY Antoinette Alexander

LOS ANGELES — Hue for Every Man has launched a new line of men's grooming products, including a pomade, shaving and shampoo products and refining mist, for men of color.

The inspiration for Hue for Every Man came from a barbershop. In conversations with a celebrity barber friend, HUE founder and CEO Jessica Estrada repeatedly heard his mostly men of color clients — athletes, industry executives and professionals — were unhappy with the available skin and hair products. Noting an absence of such products at Bloomingdales, Nordstrom, Fred Segal, or Kitson, Estrada, Estrada set out to create her own.

"In 2012, men spent over $34 billion on grooming and personal care products and the numbers are increasing. By 2015, the US Census Bureau projects that there will be more people born of mixed ethnicity than of one race. Add to these trends the fact that there is not a single premium brand that specifically markets to Men of Color, it's clear that Hue for Every Man will connect with an underserved customer base,” Estrada stated.

The "headliner" Hue for Every Man product is the pomade, which retails for $25. With its formulation of natural ingredients and botanicals like mango and shea butters, argan and primrose oils, the pomade promises to make hair both healthy and dapper. It's available online at and at more than 100 barbershops in the United States and apothecaries in six foreign countries. In addition, a curated selection of the products will be available with Birchbox Man on birchbox.com.

Filling out the current range of Hue for Every Man products is a shampoo, a conditioner, a pre-shave gommage — all formulated with natural botanicals specifically suited for the multi-cultural market. These products price from $25 to $37. Toner and clay mask products will also soon be available.

Plans are already in the works for expansion of the Hue for Every Man collection and distribution network. Estrada expects to be in many retailers and specialty stores nationwide in 2015.
 

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Target expresses support of same-sex marriage, signs amicus brief

BY Antoinette Alexander

MINNEAPOLIS — Target has signed on to an amicus brief in support of marriage equality, the retailer revealed this week on its company blog.

“As our leadership team discussed signing on, we took time to consider the bigger questions at hand. This brief is important, as the issues it addresses have significant impact on businesses. But it is more than that and we agreed that now is the right time to more directly share our views on this issue,” stated Jodee Kozlak, EVP and chief human resources officer. “It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage”

The brief is currently pending in the Seventh Circuit.
 

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