BEAUTY CARE

Certain Dri develops new drip-free formula

BY Antoinette Alexander

EDISON, N.J. — Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

Combined with a new logo and updated packaging, the new formulation will continue to offer the same 72-hours of sweat protection. This has been the brand’s core benefit in helping the millions of adults and teens who suffer from axillary hyperhidrosis (excessive underarm perspiration), or, who believe their perspiration is a problem.



“Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On” stated Raymond Abrahamsen, VP new products at DSE Healthcare Solutions, which markets Certain Dri. “Consumer feedback has been, and remains, the cornerstone to our growth as a company, and the new thicker roll-on formula is a result of our dedication to our consumers. It has the same unmatched efficacy, yet is milder to the skin with no-drip for easy application. Other over-the-counter antiperspirants that claim to be clinical strength cannot offer the same 72-hour protection as Certain Dri.”
 


 

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Report: P&G develops smartphone-enabled toothbrush

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.

The toothbrush, which is slated to launch in June under the Oral-B brand, was unveiled during the Mobile World Congress last week in Barcelona, Reuters reported.

It will feature a Bluetooth link to an app that can be programmed with the help of the dentist to provide real-time guidance while brushing, the report stated.

 

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Nexxus, Molly Sims partner to launch hair color collection

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Actress and model Molly Sims has partnered with Unilever’s Nexxus to promote the launch of its new Assure color care collection.

The collection features a Pre-Wash Primer, the brand’s first-ever pre-treatment, that shields hair against color fade before it’s a problem.

Sims’ color transformation from sun-kissed blonde to vibrant red was the vision of celebrity colorist Aura Friedman, who joins the brand as Nexxus Celebrity Color Expert to lend her expertise on color preservation and proper color care.

"We know women have an emotional connection with their colored hair — one that starts with elation which turns to frustration because of color fade and the inability to make that color last," said David Rubin, VP hair care for Unilever U.S. "By developing Color Assure — with our breakthrough primer to help lock out water so colored hair stays vibrant twice as long — Nexxus makes it possible for women to love their hair color longer."

Products in the Nexxus Color Assure collection are infused with a blend of clear, weightless oils, including almond, to lock in moisture, nourish hair and reduce breakage; coconut, to provide softness and elasticity; and argan oil, to improve shine and vibrancy. The color care system is sulfate free and provides two times longer color protection, compared with non-conditioning shampoos, when used over an eight-week period, the company stated.

In addition, Nexxus is hosting a "Prime Color" contest on Facebook from Feb. 19 through April 1. Sims will kick off the contest by posting a selfie of her freshly colored hair and encourage others to share their own just-colored selfies using the hashtag #primecolor on Instagram and Twitter. Nexxus will be giving away a daily beauty bundle, including the entire Color Assure system (Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner, Color Assure Glossing Tonic and the new Color Assure Pre-Wash Primer), as well as a ceramic hair straightener and curling wand.

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