HEALTH

Centrum teams up with celebrity trainer Harley Pasternak to offer summer resolution tips

BY Allison Cerra

MADISON, N.J. — Multivitamin brand Centrum has teamed up with 5 Factor Diet creator and celebrity personal trainer Harley Pasternak to offer consumers ways to keep their summer resolutions.

Consumers that "like" Centrum’s Facebook page can receive exclusive content on how to keep their summer resolutions, learn how to enter for a chance to win a Wii Fit Plus every day for 60 days and receive a special $3 coupon for Centrum multivitamins. What’s more, consumers that text CENTRUM to 89800 can enter for a chance to win a trip to Los Angeles to receive a personal training session with Pasternak.

“Since my job involves constant travel, I sometimes struggle to find healthy foods,” Pasternak said. “I learned that opening myself up to varied experiences and making simple modifications can go a long way toward increasing my health and fitness level. I also take a Centrum multivitamin every day as my personal insurance policy in case I miss important vitamins or nutrients in my diet. That’s definitely a secret I think anyone can use.”

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Natural Products Association names Jim LaValle Clinician of the Year

BY Allison Cerra

CINCINNATI — The Natural Products Association has named Jim LaValle as one of its 2011 Clinician of the Year award recipients.

As previously reported by Drug Store News, LaValle will receive his award at the Natural Products Association MarketPlace in Las Vegas next month. He is an educator, clinician and founder of the LaValle Metabolic Institute, as well as the founder of Integrative Health Resources, a natural products industry consulting company. He has been integrating natural therapies into various medical and business models for 27 years.

“In considering you for this award, we considered the breadth of your work in the field of integrative health care,” said John Gay, executive director and CEO of the Natural Products Association. “Congratulations on this honor.”

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MusclePharm’s supplement to receive L-box placement at GNC stores

BY Allison Cerra

DENVER — MusclePharm’s MuscleGel product this summer will receive premier placement in GNC stores, MusclePharm announced.

The company’s MuscleGel nutritional supplement, which is a gel-based formula that touts 22 g of protein and 96 calories in each pack, will be showcased in an L-box placement at each GNC location. L-box placement is reserved for top-selling companies and products, MusclePharm said.

"This is a great sign that our relationship with GNC is getting stronger by the day. We had an incredible first quarter of 2011, and we are looking forward to even bigger things with them for the rest of 2011 and 2012," MusclePharm CEO Brad Pyatt said.

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