BEAUTY CARE

Cenoire bolsters oral care portfolio with new Eluo Ultra toothbrush

BY Antoinette Alexander

LOS ANGELES — Cenoire, a manufacturer of portable electronic accessories, has announced the availability of its new electronic toothbrush, the Eluo Ultra. The Eluo Ultra is a dual frequency sonic toothbrush discretely disguised in a mascara compact case.

As a follow-up to Cenoire’s launch of Eluo, the Eluo Ultra now includes two speed variation selections. Users can select from a low-frequency tongue cleaning at up to 18,000 brush strokes a minute, as well as a high-frequency tongue deep cleansing, brushing at approximately 30,000 brush strokes. Lastly, this compact toothbrush boasts a fuller brush head and is equipped with a tongue massager.

Cenoire’s Eluo Ultra sonic toothbrush is available at a retail price of $24.99 and can be found at Amazon.com, Shoebuy.com and Cenoire.com, as well as through D&H Distributing.
 

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Dark and Lovely celebrates new Au Naturale line with NYC bash

BY Antoinette Alexander

NEW YORK — SoftSheen-Carson’s ethnic hair care brand Dark and Lovely recently celebrated the launch of its newest line, Au Naturale, with Grammy Award nominated singer and songwriter Marsha Ambrosius, author and curl advocate Nikki Walton and VH1’s DJ Amanda Seales at Arena in New York City.

Dark and Lovely Au Naturale’s Curl Power Celebration had a room full of curl girls dancing the night away, enjoying hors d’oeuvres, getting curl consultations from the SoftSheen-Carson Style Squad at the curl stations, sharing their curl stories in the Curl Talk booth, snapping photos at the photo station and seeing them go live on the big screens for all to see. Curl Stations were fully stocked with the Au Naturale line for guests to see, feel, touch and smell. Models with curly coifs walked the room letting guests feel how soft their curls were and showing them the product used to create their looks.

In addition, Dark and Lovely hosted an Instagram contest where guests were invited to upload their photos using the hashtag #wearedarkandlovely and share their experience with Au Naturale.  Three winners went home with the complete line of Au Naturale.
 


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Coty deepens Delete Blood Cancer/DKMS support with U.K. launch

BY Antoinette Alexander

WIMBLEDON, England — Beauty company Coty has announced its latest initiative in support of Delete Blood Cancer/DKMS: The Feb. 19, 2013, launch of the organization in the U.K.

Coty Inc. Supports Delete Blood Cancer UK. (PRNewsFoto/Coty Inc.)

With the Coty-Delete Blood Cancer/DKMS: Linked Against Blood Cancer partnership, Coty has backed Delete Blood Cancer/DKMS (the world’s largest bone marrow-donor center) since its inception by former Coty chairman and DKMS co-founder Peter Harf.

"Coty is very proud to help Delete Blood Cancer/DKMS reach new potential donors in the U.K.," stated Michele Scannavini, CEO of Coty. "Coty cares about giving back to the communities we’re a part of, and our long and rich history of supporting Delete Blood Cancer/DKMS is just one way that we put our beliefs into action."

"We are grateful for the tremendous level of assistance that we’ve received from Coty over the years," added Harf. "It is a cause that is very dear to so many people around the world, and it has meant so much to Delete Blood Cancer/DKMS to have the power of Coty behind us as we have built our marrow-donor registry."

Some of the key milestones throughout the partnership have been Coty’s help incorporating and expanding DKMS in the United States in 2004, including providing the organization with administrative and legal support, as well as office space in New York; Coty’s support of the 2009 launch of DKMS Polska; and the 2011 registration of DKMS’ 2.5 millionth donor in Germany, which occurred at Coty’s office in Mainz. Perhaps most important has been Coty’s ongoing fundraising support for the Delete Blood Cancer/DKMS annual gala, a star-studded event that has raised more than $9 million since it was first held in 2006.

To mark the U.K. launch, Coty donated £10,000 and conducted donor drives at three of its U.K. facilities: Ashford, Henwood and Wimbledon. More than 200 potential donors were enlisted through the drives, which provided the successful culmination of the U.K. launch.

The U.K. events are just the latest employee donor drives facilitated by Coty at many of its offices throughout the world. More than 1,000 Coty employees globally have registered as potential bone marrow donors with Delete Blood Cancer/DKMS. Through the Coty-Delete Blood Cancer/DKMS: Linked Against Blood Cancer partnership, Coty covers donor registration fees for all Coty employees.

Additionally, Coty’s social responsibility is demonstrated by its contributions to emergency relief in areas hard hit by natural disasters.
 


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