Cena becomes latest celeb to team up with Gillette
BOSTON Gillette, which is part of Procter & Gamble, has teamed up with WWE Superstar John Cena to promote its line of blades and razors, shave preparations and personal care items.
Cena will be featured in the ad campaign for the launch of the new Gillette Fusion Phenom razor, as well as public appearances at mobile marketing events throughout the United States during the summer.
He will make his debut as a Gillette spokesperson in a television commercial that is breaking this month.
Cena, who has held the WWE Championship three times, the U.S. Championship three times, and the World Tag Team Championship, is also an actor and musical artist. In 2007, he starred in Fast Cars and Superstars: The Gillette Young Guns Celebrity Race. He placed second in the speed challenge and first in the accuracy challenge before ultimately losing in the final episode to NFL Hall of Fame quarterback John Elway and placing third overall in the competition.
Study finds more than 170 million U.S. consumers use beauty products
PORT WASHINGTON , N.Y. According to a recently released report by The NPD Group, a provider of consumer and retail information, more than 170 million consumers use beauty products in the United States.
In 2007, 3-out-of-4 men aged 18 to 64 said they wear fragrance. Their top priority when wearing a fragrance: That a woman or significant other likes it, according to The NPD Group.
Meanwhile, 9-out-of-10 women aged 18 and older report that they use skin care, make up or fragrance.
When it comes to skin care, nearly half (42 percent) of women skin care users aged 18 and older said they look for products that are made from natural/organic ingredients. And 77 percent of women skin care users aged 18 and older said they don’t mind paying more for a skin care product “that really works.”
In the makeup segment, growth in 2007 came from such staple products as mascara and foundation, according to The NPD Group, and mineral make up sales have increased more than 30 times since 2003.
The No. 1 reason she buys a fragrance for herself: It’s an “overall great fragrance.”
Woodridge Labs adds ProVita-K Complex, trims SKUs
LOS ANGELES Woodridge Labs has revamped its Vita-K Solution skin care formulas to include the exclusive ProVita-K Complex and has trimmed the number of SKUs to address five key problem areas, including age spots and dark circles.
The Vita-K Solution now features an exclusive ProVita-K Complex that combines the benefits of vitamin K with an amino acid/polypeptide complex. The complex promises to improve the appearance of tone and elasticity, and to reduce the appearance of problem skin conditions with the first application.
The revamped line now includes formulas to treat age spots, dark circles, blotchy skin, acne scars and spider veins.
The products have a suggested retail price of $14.99 each.