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Celestial Seasonings to launch Twitter ‘Tea Time’ sessions

BY Allison Cerra

BOULDER, Colo. — Celestial Seasonings is bringing its Sleepytime bear to life with weekly Twitter sessions called "Tea Time with Sleepytime Bear."

Beginning Dec. 14, a different Celestial Seasonings tea will serve as "sponsor" for the weekly, hour-long Twitter "Tea Time" session, enabling online users to learn about the all-natural varieties of Celestial Seasonings tea, including herbal, green, white, red, chai and wellness. The sessions will take place every Tuesday at 1 p.m. MST.

The new initiative is part of the Celestial Seasonings’ social media strategy. The company recently launched a Facebook fan page for Sleepytime bear.

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New Leaf’s lemonades receive beverage industry award

BY Allison Cerra

OLD TAPPAN, N.J. — New Leaf’s line of lemonades was recognized at the BevNet Live Winter 10 forum.

New Leaf took home the best of 2010 noncarbonated beverage award for its four lemonades, which are made with 6% to 10% of real fruit juice, the company said.

BevNet Live 10 is a premier beverage industry event that was held in Santa Monica, Calif., this week.

Last month, New Leaf announced it tapped New York Giants football wide receiver Steve Smith as its first celebrity spokesman.

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Pampers’ Miracles campaign seeks to reach Hispanic moms, babies

BY Allison Cerra

LOS ANGELES — Pampers is looking to provide new resources and support for Latina moms and their babies through its latest initiative.

Pampers said it kicked off its Miracles campaign with a mural creation at a Los Angeles-based school, which portrayed the real-life miracle stories of many Latino babies as told by their families, the company said. In addition to the mural, Pampers also announced the creation of the Madrinas Network, which will offer moms the opportunity to opt-in to receive tips and information on their baby’s development through a mobile messaging platform, and to join the Pampers Madrinas network at Facebook.com/PampersLatino.

Other campaign promotions include sweepstakes and Spanish-language TV ad spots.

"We want this new campaign to inspire the community by recognizing some of the challenges Latino families face, and letting them know that we are here, listening and ready to help," said Jodi Allen, VP North America baby care at Procter & Gamble.

For more information on Pampers or the Miracles campaign, visit es.pampers.com or Facebook.com/PampersLatino.

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