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Celestial Seasonings’ Enerji shots give consumers a jolt with green tea

BY Allison Cerra

BOULDER, Colo. — Celestial Seasonings has launched a line of single-serve and shelf-stable energy shots.

Enerji shots combine naturally energizing green tea with a blend of B vitamins and ginseng and do not contain artificial flavors, colors, sweeteners or preservatives. The new shots are packaged in convenient 2.5-fl.-oz. bottles and are available in three flavor varieties: citrus, berry and Pomegranate Xtreme (with more caffeine and B-vitamins than regular Enerji shots).

The energy shot segment is expected to grow 116% in sales between 2011 and 2016, according to Mintel, and Celestial Seasonings expects that the increased popularity of natural shot alternatives will help drive that segment growth.

"We know there’s strong consumer demand for natural energy alternatives, so we’ve added Enerji shots to our natural shot line for consumers who want to enjoy the benefits of energy shot products while still making choices they feel good about," said Blake Waltrip, VP and chief marketing officer at Celestial Seasonings. "As a trusted tea company with a strong history in wellness, we’re very serious about creating innovative products that meet the specific needs of our health-conscious consumers and also reflect our brand’s mission and values."

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Coca-Cola inks new partnership to accelerate global production of PlantBottle packaging

BY Allison Cerra

ATLANTA — Coca-Cola has inked a partnership with JBF Industries to further expand production of the plant-based material used in Coca-Cola’s PlantBottle packaging.

Coca-Cola said the supply partnership will help the company continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the company closer to its target of using PlantBottle packaging technology in all of its plastic bottles by 2020.

PlantBottle packaging is available in more than 24 countries worldwide and across a wide variety of Coca-Cola products, the company said. Since the package launched in 2009, its use has eliminated the equivalent of almost 100,000 metric tons of carbon dioxide emissions — the equivalent of 200,000 barrels of oil from Coca-Cola’s PET plastic packaging.

"The benefits of sustainable innovation are only fully realized when commercialized and put in the hands of consumers," Coca-Cola VP procurement and chief procurement officer Ronald Lewis said. "In 2009, we introduced the world to our PlantBottle package — the first recyclable PET plastic bottle made partially from plants. Today, Coca-Cola has sold more than 10 billion PlantBottle packages around the world that are less dependent on petroleum and have a lower carbon impact. We are pleased that our partnership with JBF Industries will help us further expand global production."

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Natural Products Solutions expands men’s health supplement line with VirMax T

BY Michael Johnsen

TIMONIUM, Md. — Natural Products Solutions recently announced the launch of VirMax T testosterone booster as the newest addition to the VirMax line of supplements. VirMax T made its official debut in early October at the 2012 National Association of Convenience Stores in Las Vegas and it currently is available in Circle K stores nationwide and on Walgreens’ Drugstore.com site.

“VirMax products are among the top in the SymphonyIRI ratings,” NPS president and CEO Marty Gallant said. “Adding VirMax T helps position the VirMax line as a market leader for natural supplements in the men’s category.”

In January 2013, Walgreens also will begin featuring the product in stores across the country.

After age 30, a large percentage of men begin to experience a gradual decline in testosterone levels and these levels continue to decrease with age. Testosterone plays a key role in the development of reproductive tissues, such as the testis and prostate, and it can contribute to an increase in muscle and bone mass.

VirMax T was designed to help naturally restore testosterone levels within the body and its proprietary blend includes magnesium, tribulus and LJ100, an extract of the Tongkat ali herb. These ingredients also maintain normal muscle and nerve functions and help improve intimacy health.

This launch coincides with NPS’ recent nationwide marketing campaign and its partnership with John Salley, four-time NBA champion, television personality and wellness advocate. Salley serves as the spokesman for VirMax T and the VirMax line to assist with brand recognition and to help educate the public on their benefits.

“After his fourth championship, John became an advocate for men’s health issues and he began speaking at conferences and events around the country so we were happy to have him join our team,” Gallant said.

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J.CARREY says:
Aug-09-2013 04:31 pm

thanks

c.cindrella says:
Oct-09-2012 08:11 am

Not only VirMax T, there is actually increase in other natural supplements usage on the whole. I get my natural supplements for good health at International Drug Mart. They have supplements for various disorders.

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