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Celestial Seasonings announces new line of teas

BY Ryan Chavis

BOULDER, Colo. — Celestial Seasonings, a Hain Celestial Group brand, announced the introduction of its new line of organic and Fair Trade Certified Estate Teas. The new teas will be available exclusively at Whole Foods Markets stores across the nation and include varieties like English Breakfast Black Tea, Earl Grey Black Tea, Pure Green Tea, Jasmine Green Tea and Perfect Trio.

"Celestial Seasonings has made products that are good for tea drinkers and good for the world for more than 40 years, and our partnership with Whole Foods Market has allowed us to take the next step," said Jennifer Stolte, senior director of marketing at Celestial Seasonings. "Our new Estate Teas are ideal for consumers in the natural channel who prefer Certified Organic and Fair Trade Certified products, and they also continue our long history of treating our farming partners with the respect they deserve."

To create the Estate Teas, the company selected authentic leaves from tea gardens around the world: Rukeri Black Tea from Cyohoha Estate in Rwanda; Assam Black Tea from Sewpur Estate in India; and Authentic Green and White teas from Guzhang Gaofen Organic Tea Cooperative in Hunan Province, China.

 

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Jelly Belly adds more Camo

BY Ryan Chavis

FAIRFIELD, Calif — Jelly Belly Candy Co. recently introduced a line of Camo Beans, which include beans inspired by the art of camouflage. On Wednesday, the company announced that it’s introducing Pink Camo beans to the mix.

The new Pink Camo Beans collection is comprised of flavors like Cotton Candy, Coconut, Licorice, Cherry Passion Fruit Smoothie, Bubble Gum and Strawberry Cheesecake.

For every bag of Camo Beans and Pink Camo Beans sold, Jelly Belly Charities will donate $0.25 to support U.S. veterans and their families, the company said. Jelly Belly Camo Beans are available in 3.5-oz. bags and will start showing up in stores in March.

 

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Pulse rolls out line of coconut water

BY Ryan Chavis

DENVER — Pulse Beverage Corp. announced that it is expanding its product line with the debut of Natural Cabana Coconut Water and Natural Cabana Pineapple Coconut Water. The new additions will be available in Albertsons grocery stores later this month.

"Coconut water has rapidly become its own category, and we are able to introduce a product that contains high-quality ingredients, superior taste and competitive pricing that appeals to a broad and diverse marketplace," said Bob Yates, CEO of Pulse. "Now that we have grown an expansive distribution network in a relatively short period of time, we look forward to introducing our coconut water to convenience and grocery stores that we believe will resonate with our product."

Pulse will officially launch its coconut water in early March at Natural Products Expo West, a tradeshow venue for natural and organic products.

 

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