BEAUTY CARE

Celebrity Zooey Deschanel to represent Pantene’s Beautiful Lengths collection

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

“Zooey is such a great fit for Pantene,” stated Kevin Crociata, marketing director of North American hair care at P&G. “Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths collection, a line designed to give breakage protection to help women achieve long, strong hair.”

“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” Deschanel stated. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program, which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”

Deschanel is well-known for her indie band She & Him and her roles in "500 Days of Summer" and "Elf". Recently, Deschanel also plays Jess, the leading lady in Fox’s "New Girl." She also is a co-creator and frequent contributor to the lifestyle blog Hello Giggles, which provides funny, trendy and inspirational content.

The Pantene Beautiful Lengths collection includes Pro-V keratin protection formulas that help prevent breakage and split ends to help women grow their hair longer. The collection offers a shampoo, conditioner and 2-in-1, as well as two stylers and one treatment that provide additional options for smoothing, strengthening and frizz control. In addition, Pantene will donate more than $1,000,000 to create wigs for women fighting cancer.

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Celebrity stylist Oscar Blandi partners with Viviscal

BY Antoinette Alexander

CHICAGO — Hair supplement brand Viviscal has teamed up with celebrity stylist Oscar Blandi and Jill Zarin, entrepreneur and reality star from “Real Housewives of NYC,” to further drive awareness about hair loss and thinning hair in women as it relates to women’s life changes.

Blandi and Viviscal, in conjunction with salon and beauty publication Behind the Chair, recently hosted an evening of hair elegance and education. The highlight of the event included a hair fashion show put on by Blandi and Zarin.

“We are excited to work with Oscar Blandi and Behind the Chair to continue to raise awareness about hair loss and thinning hair in women. Diet, nutrition, lifestyle, over styling all effect hair health and when combined with a women’s various life stages — stress in their 20s and 30s, pregnancy and motherhood, menopause — increase the likelihood of hair loss and thinning,” stated Mark Holland, CEO of Lifes2good, which manufacturers of Viviscal. “We feel certain that our combined efforts will continue to shed light on this taboo topic, as well as continue to encourage and empower women to take back control of their hair health.”

With five clinical trials behind it, Viviscal’s tablets are designed to work over a period of four to six months, battling thinning hair in both men and women, the company said.

Viviscal hair supplements are available at CVS and Rite Aid. A 60-tablet box of Viviscal, equivalent to one month’s supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, is exclusively available through salons, spas and physician offices.

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Colgate announces Q1 results

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive announced a boost in North America net sales for the first quarter and a gain in its share of the toothpaste market, thanks in part to the launch of Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes, the company said Thursday.

North America net sales rose 5%, as organic sales rose 5.5% during the first quarter. New U.S. product launches — including Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes, as well as the relaunch of Colgate Total toothpaste — are strengthening Colgate’s leadership in toothpaste. Its share of that market has reached 36.8% year to date, up 1 share point versus the year-ago period. The company noted that its strength in manual toothbrushes also continued, driven by the success of Colgate 360 Optic White, Colgate 360 Sensitive Pro-Relief and Colgate 360 Surround manual toothbrushes.

Worldwide net sales rose 5% to $4.2 billion. Organic sales grew 6.5%.

Net income and diluted earnings per share were $593 million and $1.23, respectively. Net income and diluted earnings per share in the year-ago period were $576 million and $1.16, respectively.
 

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