BEAUTY CARE

Celebrity Denise Richards to launch hair care line

BY Antoinette Alexander

NEW YORK — Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

“I’ve been hard at work on this project for the past few months and I am so excited to share it with you,” Richards wrote on her blog. “I teamed up with hairstyling guru Cristophe to create The Denise Richards Volume Extend hair care line, which strengthens and protects hair from the damage continuous styling can cause, boosting the hair’s health and volume.”


The line consists of shampoo, conditioner and three styling aids. The shampoo’s rich lather is the first on the market to actually condition the hair, and the advanced technology in the conditioner penetrates and plumps the hair shaft, increasing its diameter for thicker hair, Richards stated.

The line is launching later this month.

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Goody to launch heat styling line at Target, Walmart

BY Antoinette Alexander

ATLANTA — Goody is launching for 2012 its first-ever heat styling products that are slated to hit Target and Walmart shelves in March.

The new collection is comprised of the Goody Heat Flash Dry blow dryer, Smart Temp blow dryer and Wave Creator styling iron.

The Goody Heat Flash Dry blow dryer is designed to create smooth results with shorter drying time. Flash Dry’s patented pro speed fan technology accelerates airflow, doubling the air power of the dryer for faster blowouts. The dryer features 72% more tourmaline ion-rich airflow to better penetrate and smooth hair follicles for the smoothest results. The suggested retail price is $36.99.

The Goody Heat Smart Temp blow dryer allows users to choose the temperature of heat needed for a customized approach to heat styling.  While most dryers offer three settings, Smart Temp’s 10 heat settings make it possible to find the perfect heat for all hair types, styling occasions and desired hair styles. It is infused with tourmaline and ceramic, and ionic technologies to smooth hair, enhance shine and protect hair while heat styling at any temperature. The suggested retail price is $29.99.


The Goody Heat Wave Creator styling iron features a wave barrel to make it easier than ever to create more natural-looking waves at home. The barrel features small and large waves, allowing her to create soft, natural wave styles more simply than with a traditional straight-barreled curling iron.  With ceramic and ionic technology, the iron promises to create smooth, frizz-free results. The suggested retail price is $29.99.




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China Glaze develops Magnetix nail lacquer collection

BY Antoinette Alexander

LOS ANGELES — China Glaze, which makes nail lacquers sold at salons and professional beauty supply stores nationwide, has announced the launch of its limited-edition Magnetix nail lacquer collection.

Infused with iron powders that move when exposed to a magnet, China Glaze Magnetix uses magnetic force to create three different designs — starburst, repeating arrows or diagonal lines.

Inspired by bold, sleek, futuristic fashion and art, the China Glaze Magnetix collection features six shades:

  • You Move Me — Luxe gold metallic;

  • Cling On — Gorgeous green metallic;

  • Pull Me Close — Crystal blue metallic;

  • Instant Chemistry — Sophisticated metallic berry;

  • Drawn To You — Subtle metallic lilac; and

  • Attraction — Chic metallic chrome.

China Glaze Magnetix will be available mid-February. Individual shades retail for $10; the China Glaze Magnetix magnets retail for $10 and is sold separately. The collection will be available in a 12-piece counter display and as open stock colors and magnet.

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