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Cefaly makes Rx medical device for the preventive treatment of migraine headaches available online

BY Michael Johnsen

NEW YORK — Cefaly Technology announced Wednesday that the Cefaly medical device for the preventive treatment of migraine headaches is available for purchase and delivery in the United States for patients with a medical prescription at Cefaly.us.

The company that manufactures Cefaly expects to make the device available via select pharmacies and clinics in the months ahead. 

Cefaly is a battery-powered device that resembles a headband and is affixed to the center of the forehead using a self-adhesive electrode that applies an electric current to the skin and underlying body tissues to stimulate branches of the trigeminal nerve, which has been associated with migraine headaches. Cefaly is available by prescription-only and indicated for patients 18 years of age and older. It should only be used once daily for 20 minutes. Women who are pregnant or could become pregnant should check with their doctor before using Cefaly.

Cefaly costs $295 plus $29 shipping and handling. The electrodes needed to operate the device cost $25 for a set of three (each electrode will last for up to approximately 20-uses). There is a 60-day money back guarantee.

The Cefaly medical device received Food and Drug Administration approval for the preventative treatment for migraine headaches on March 11, 2014. It is the first transcutaneous electrical nerve stimulation device specifically authorized for use prior to the onset of pain, the company stated.

 

 

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Survey: Majority of app users don’t want to be tracked or receive push notifications while shopping

BY Michael Johnsen

CHICAGO — According to a survey released Wednesday by Retale, a location-based shopping platform aggregating weekly circulars from more than 60 top-line retailers for mobile and digital devices, 71% of mobile app users say they don’t like the idea of being tracked into a store via their smartphones, and 56% say they are not interested in receiving push notifications while shopping.

"For retailers looking to maximize traffic and sales, understanding consumer motives and desires is the best way to improve the shopping experience," said Retale president Patrice Dermody. "And that could mean helping consumers better understand the benefits of these technologies in order to break down the barriers to widespread adoption."

The survey asked more than 3,000 iOS and Android users about their mobile shopping experiences, usage and overall awareness. And despite the growing list of mobile technologies ranging from Apple iBeacon, that send in-store push notifications to nearby smartphone users, to mobile payment and such shopping coupon options as Google Wallet, consumer adoption has been slowed by lack of awareness and understanding, according to survey results.

As many as 3-in-4 of survey respondents were unaware that iBeacon exists, while only 11% of Android users claim to use Google Wallet, and just 23% of iOS users have tried Passbook for coupon shopping offers.

"Just like with any new technology, it often takes time for consumers to adapt and change their buying behaviors," Dermody said.

Other Retale study key findings include:

  • iOS users are more receptive to in-store push notifications;
  • Only 29% of mobile app users are not concerned with being monitored;
  • 56% of mobile shoppers don’t know near-field communications is a contactless payment system used for mobile payments, and the 38% who are familiar with the technology choose not to use it. Only 5% to 6% say they regularly use NFC to pay retailers;
  • iOS users are nearly split in favor for and against push notifications; and
  • The majority of Android users say they don’t want notifications sent to their mobile while shopping.

 

 

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Yankee Candle hosts a garden party

BY Ryan Chavis

SOUTH DEERFIELD, Mass. — The Yankee Candle Co. announced the launch of Dream Garden, a limited-edition collection of garden fragrances. The line was inspired by the garden parties and consists of three fragrances: Garden Time, Blue Lavender and Sweet Pink.

Garden Time evokes the scent of fresh garden herbs; Blue Lavender mimics the scent of fresh lavender sprigs; and Sweet Pink contains a blend of sweet floral nectars.

"As Mother’s Day approaches, customers are looking for a fresh idea to give the gift of spring," said Hope Margala Klein, EVP brand, design and innovation for the Yankee Candle Co. "Our new Dream Garden collection is the perfect way to show mom how much you care and help her create a blissful escape."

The Dream Garden Collection is available in the classic tumblr form and also comes in a ceramic decorative crock candle. The collection is available now through June at Yankee Candle retail stores, YankeeCandle.com and select specialty retailers and gift shops.

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