HEALTH

CDC: U.S. flu activity remains relatively low

BY Michael Johnsen

ATLANTA — For the week ended Nov. 20, influenza activity increased slightly across the Southeast while remaining relatively low throughout the rest of the country, the Centers for Disease Control and Prevention reported Tuesday.

A total of 11 states reported no influenza activity for the period, the CDC reported.

One state, Georgia, experienced high influenza-like illness activity. While ILI is a nonspecific term and may be caused by a variety of organisms, the increase in ILI in Georgia has occurred at the same time as a significant increase in the number of reported influenza B virus infections.

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HEALTH

Actor Ken Jeong tapped for Pepto-Bismol ads

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Wednesday announced the launch of a national TV spot and Web videos starring actor Ken Jeong in support of its stomach remedy Pepto-Bismol.

"Under-indulgent tummies are as dead as a condemned disco club," stated Ken Jeong, an actor known for his roles in "The Hangover," "Knocked Up" and NBC’s "Community." "Enjoying your holiday parties includes enjoying various meats and treats. Normal indulging is fine, and if you occasionally overdo it, Pepto has you covered," Jeong added.

To view the Web videos that feature Ken Jeong’s advice, go to the Pepto-Bismol Facebook page at Facebook.com/PeptoBismol.

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VIA Group, Prestige unveil PediaCare videos

BY Michael Johnsen

PORTLAND, Maine — The VIA Group announced Tuesday that it has partnered with Prestige Brands Holdings to launch an integrated campaign for the pediatric over-the-counter line PediaCare.

The campaign will employ a “cinema verite” style, capturing parent-child moments in a way that is reminiscent of a home movie shot by a mom or dad. “We were on-air with these compelling spots just two weeks after acquiring this line,” stated Tim Connors, chief marketing officer for Prestige Brands Holdings. “It is our plan to reach consumers now, at the beginning of the cough-cold season when parents are most in need of remedies for their children’s ailments. We are fully committed to support and invest in PediaCare as a key brand in the Prestige portfolio.”

One spot features a baby who has overcome a fever, while another features a pre-adolescent girl whose condition and mood have improved.

The TV spots were directed by John Budion, known for his work with the E*TRADE babies.

“We’re proud to launch our first campaign for Prestige Brands,” stated John Coleman, VIA’s CEO. “It’s a privilege to work with a client who encourages us to push boundaries and do work that is unique to the category. This campaign does just that while providing moments of joy that will resonate with any parent.”

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