HEALTH

CDC, Brickfish launch ‘The Flu Ends With U’

BY Michael Johnsen

SAN DIEGO The Centers for Disease Control and Prevention have signed with Brickfish to launch a social awareness program around the importance of getting the flu vaccine for the 2010-2011 flu season, Brickfish announced Tuesday.

 

The program, “The Flu Ends With U,” asks consumers for their help in creating public service announcements to assist in getting the word out via online and social media.

 

 

“We were thrilled to partner with the CDC to help them harness the power of social media for the greater good and to drive awareness of the flu vaccine,” stated Nichole Goodyear, CEO of Brickfish. “By utilizing the Brickfish platform, the CDC will be able to track in real time the depth and breadth of the awareness they are spreading.”

 

 

The CDC’s “The Flu Ends With U” social awareness program ends Dec. 20. For complete details, visit Brickfish.com/Lifestyles/TheFluEndsWithU.

 

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MyGlucoHealth teams up with Nokia

BY Allison Cerra

SAN DIEGO The developer of a wireless mobile application designed to help manage diabetes announced that its program, which is downloaded every 29 seconds worldwide, is teaming up with a mobile phone manufacturer.

Entra Health Systems said its MyGlucoHealth app is teaming up with Nokia to market the wireless diabetes management technology. The app works with a real-time online data collection network to securely upload and manage blood glucose readings using a mobile phone, Entra Health Systems said. The app directly communicates with the MyGlucoHealth wireless blood glucose meter to upload readings using integrated Bluetooth technology.

 

"We believe better diabetes care begins by building an informed, connected care team around every patient and closely integrating a patient’s testing data with their day-to-day management," said John Hendel, chairman and founder of Entra Health Systems. "Our goal is to offer technology that fits the lives and lifestyles of patients from all levels of society. With [more than] 5 billion mobile phones on this earth, we have a natural tool to connect patients with personalized online resources for diabetes management. Whether they have smart phones or simple-feature phones, they can benefit from a connected care solution to help better manage their disease."

 

 

The MyGlucoHealth mobile app is available for free through Ovi Store at Store.ovi.com for Nokia smart phones and feature phones. The MyGlucoHealth wireless meter and strips are available from MyGlucoHealthStore.com and other major outlets worldwide.

 

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RelaxZen arrives at Rite Aid

BY Michael Johnsen

SHREWSBURY, N.J. RelaxZen recently announced that RelaxZen Night, a sleep-aid shot supplement, has gained distribution through Rite Aid and will be merchandised at Rite Aid’s checkout counters.

 

“Our corporate philosophy is ‘everyone deserves to live a RelaxZen Life,’” stated Brent Sonnek-Schmelz, RelaxZen chief zen officer. “With the addition of 3,000-plus Rite Aid locations, it really expands the opportunities for consumers to try our uniquely formulated RelaxZen Night product.”

 

 

“Relaxation supplements are a natural fit for pharmacies, and RelaxZen is fast becoming the category leader, with the Rite Aid partnership being the latest example,” added RelaxZen chief relaxation officer Nick West.

 

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