CDC, Brickfish launch ‘The Flu Ends With U’
SAN DIEGO The Centers for Disease Control and Prevention have signed with Brickfish to launch a social awareness program around the importance of getting the flu vaccine for the 2010-2011 flu season, Brickfish announced Tuesday.
The program, “The Flu Ends With U,” asks consumers for their help in creating public service announcements to assist in getting the word out via online and social media.
“We were thrilled to partner with the CDC to help them harness the power of social media for the greater good and to drive awareness of the flu vaccine,” stated Nichole Goodyear, CEO of Brickfish. “By utilizing the Brickfish platform, the CDC will be able to track in real time the depth and breadth of the awareness they are spreading.”
The CDC’s “The Flu Ends With U” social awareness program ends Dec. 20. For complete details, visit Brickfish.com/Lifestyles/TheFluEndsWithU.
DHA supplements may help boost memory, study finds
WASHINGTON According to a study published in the November edition of Alzheimer’s & Dementia: The Journal of the Alzheimer’s Association, taking docosahexaenoic acid may improve memory and learning in older adults with mild cognitive impairments. The study found that DHA taken for six months improved memory and learning in healthy, older adults with mild memory complaints.
“The results of this study are very encouraging for those consumers concerned about maintaining memory,” stated Duffy MacKay, VP scientific and regulatory affairs for the Council for Responsible Nutrition. “The more we learn about the valuable role DHA plays in supporting brain function, the more options aging Americans have toward managing cognitive decline.”
While this study focused on a population of healthy adults with age-associated memory impairment, a study recently published in the Journal of the American Medical Association, conducted in a population that previously had been diagnosed with Alzheimer’s disease, did not indicate DHA provided a statistically significant benefit to cognitive function. The lead author of the JAMA study also highlighted that the study’s results may have been different had DHA been administered before the participants’ disease progressed.
“This study reinforces the principle that consumers will reap the most benefit from their DHA supplements — and many supplements — when they are taken over time and before a health concern is imminent,” MacKay said. “When included as a part of a proactive health regimen that includes a well-balanced diet, regular physical activity and routine visits with a healthcare professional, dietary supplements offer an important tool to help support many systems in the body, including memory and cognitive function.”
RelaxZen arrives at Rite Aid
SHREWSBURY, N.J. RelaxZen recently announced that RelaxZen Night, a sleep-aid shot supplement, has gained distribution through Rite Aid and will be merchandised at Rite Aid’s checkout counters.
“Our corporate philosophy is ‘everyone deserves to live a RelaxZen Life,’” stated Brent Sonnek-Schmelz, RelaxZen chief zen officer. “With the addition of 3,000-plus Rite Aid locations, it really expands the opportunities for consumers to try our uniquely formulated RelaxZen Night product.”
“Relaxation supplements are a natural fit for pharmacies, and RelaxZen is fast becoming the category leader, with the Rite Aid partnership being the latest example,” added RelaxZen chief relaxation officer Nick West.