CC creams follow alphabet cream craze
As expected, the BB cream trend that took the beauty industry by storm in 2012 is giving way to a new player in the world of alphabet creams. Enter CC creams.
CC creams, or "color control" creams, already have been getting some buzz within the beauty industry, and now these creams are increasingly popping up on mass market shelves.
Procter & Gamble began shipping in December its Olay Total Effect CC, or Color Correction, Cream. Total Effect CC Cream fights the seven signs of aging to correct fine lines, wrinkles and age spots, and covers to provide a flawless complexion.
Hard Candy, whose products are sold exclusively at Walmart, announced earlier this year the launch of its CC Créme.
As anticipated, Lumene entered the segment with a CC cream under its Time Freeze line. The 6-in-1 foundation is light and designed to spread evenly, following all contours of the skin and smoothing out uneven skin color and redness. The result: semi-matte, flawless and even-looking skin.
More recently, L′Oréal Paris and Almay jumped aboard the CC Cream bandwagon.
Positioned as the next generation of multi-tasking beauty — color and tone correction in one multi-action makeup — is L′Oréal Paris’ new Visible Lift Color & Correct Cream. Ideal for mature skin, the new Visible Lift CC cream contains sheer color capsules to correct and even skin tone for a brighter complexion. It also features vitamin C and calcium for antioxidant protection.
Like a BB Cream, Almay’s new Smart Shade CC Cream combines the benefits of skin care and makeup, but works even harder to color correct. According to Almay, in as little as two weeks, users reported improvements in clarity, texture and brightness of their bare skin. It also helps prevent future damage with broad-spectrum SPF 35 protection.
Sales fueled by link between healthy mouth, overall health
The oral care market is expected to grow modestly in the coming years. According to Mintel’s May 2013 U.S. oral care report, total U.S. retail sales for the oral care market reached $6.3 billion in 2012. Looking ahead, the market is expected to experience modest growth — about 2% annually — with sales reaching $7.1 billion in 2017.
The good news is that there may be opportunities for retailers and suppliers to promote increased usage of products like mouthwash, dental floss, dental tools and power toothbrushes.
One way to do this, Mintel suggested, is greater communication around the link between oral heath and overall health, as this could be a major selling point for marketers to help fuel sales of oral care products and encourage consumers to widen their product repertoires.
"The floss/accessories/tools segment grew by 19% from 2007 to 2012, the strongest growth experienced by any product segment in that same time period. This segment could grow further if marketers employed ads that highlight the link between oral bacteria and the potential for infection in other areas of the body," Mintel stated.
Another growth driver is greater integration of such functional benefits as repairing teeth and gums, as well as cosmetic benefits.
Mintel’s research found that daily repair of teeth and gums are among the attributes that oral care users are most interested in seeing in their toothpaste. Mouthwash users also expressed an interest in mouthwash offerings that help with the daily repair of teeth and gums. However, mouthwash users expressed a stronger interest (42% versus 33%) in products that have cold/flu-fighting capabilities.
Hair care products cater to individual needs
Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there’s no doubt that hair care is important among African-American shoppers.
"Blacks place a great deal of importance on hair care. This is evidenced by the fact that Blacks spend more than nine times more on ethnic hair and beauty products than any other group. Companies that can more clearly identify and promote hair care products that address the unique needs for Black hair may be able to increase their presence and market share with consumers who are highly engaged in this product category," stated the Nielsen Co. in its 2012 report titled "The African-American consumers: Still vital, still growing."
Styling products are showing healthy growth as more consumers are turning away from pricier salon treatments and exploring the option of at-home treatments, according to market research firm Mintel. Styling products represent 38.8% of the overall African-American hair care market, followed by shampoo and conditioner with 35.1% of the market. Both of these segments saw increases in sales and market share between 2010 and 2012 at the expense of relaxer kits, which posted sales decreases of almost 30%.
SoftSheen-Carson has developed an array of new products that are slated to hit shelves in September. For those looking for a gentle shampoo that is designed to lock in moisture and is ideal for frequent use, there’s the newest addition to the Dark and Lovely Au Naturale Anti-Shrinkage line: Beyond Gentle & Sulfate-Free Wash.
SoftSheen-Carson also is expanding its 6 Week Anti-Reversion line with a shampoo, conditioner and styling cream serum in extra strength, creating an entire Anti-Reversion system for those who want to achieve straight hairstyles and keep that just relaxed look.
Also hitting shelves in September is the Optimum Amla Legend Rejuvenating Oil. The new multipurpose oil is formulated specifically for dry and damaged hair. It can be used as a pre-shampoo, deep conditioner, finishing treatment, scalp treatment or shine booster.