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Catalina Marketing acquires E-centives, Collabrys

BY Allison Cerra

ST. PETERSBURG, Fla. Catalina Marketing has expanded its business with the acquisition of two digital couponing businesses.

The company said it acquired E-centives and Collabrys from Invenda Corp., calling the investment “strategic…to advancing long-term, viable digital innovations for our industry partners, as well as our commitment to shoppers who seek customized value delivered through their preferred channel of communication.”

“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” said Dick Buell, Catalina Marketing’s chairman and CEO.  “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”

Catalina Marketing’s acquisition announcement follows the company’s release of CPG mobile couponing performance data, as well as the recent appointment of former Google Affiliate Network executive, Chris Henger, to lead its digital business.

With 14 years of experience working with CPG companies on digital couponing, customer relationship marketing database management services, e-mail marketing, and Web site development, E-centives brings three critical elements to the table: established technology platforms, proven, innovative industry professionals, and a valuable portfolio of intellectual property and patents.

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Giant-Landover to carry Jones Soda products

BY Allison Cerra

SEATTLE Jones Soda announced its distribution agreement with Giant-Landover.

The supermarket chain, which operates 180 stores located in Virginia, Maryland, Delaware and the District of Columbia, will carry seven flavors of Jones Soda, including Jones’ new Zilch line of premium quality, zero-calorie sodas.

Bill Meissner, Jones Soda Co.’s CEO said, “Having our products merchandised in Giant stores is a credit to our unique products and to the efforts of our hard-working sales team. We have already earned distribution through Ahold’s largest operation, Stop and Shop, and once successful with Giant-Landover, the other Ahold banners like Giant-Carlisle, Tops and Bi-Lo will likely have an interest in bringing in Jones products as well.”

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Duane Reade teams up with JagTag

BY Antoinette Alexander

NEW YORK Pharmacy retailer Duane Reade, which now is part of Walgreens, recently kicked off a digital campaign to help drive store traffic and promote sales of its private-label products.

Located throughout the city streets are the Duane Reade ads featuring JagTag technology. By taking a picture of the ad and emailing or texting it, New Yorkers will instantaneously receive a multimedia message featuring deals of the week on Duane Reade private label products right on their smart phone, Blackberry, or whatever device they may have.

According to the retailer, it’s a low-cost, highly effective strategy in a market full of clutter and aimed to drive feet into Duane Reade, which earlier this month launched a whole line of eco-friendly products. As previously reported by Drug Store News, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).

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