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Catalina Marketing acquires E-centives, Collabrys

BY Allison Cerra

ST. PETERSBURG, Fla. Catalina Marketing has expanded its business with the acquisition of two digital couponing businesses.

The company said it acquired E-centives and Collabrys from Invenda Corp., calling the investment “strategic…to advancing long-term, viable digital innovations for our industry partners, as well as our commitment to shoppers who seek customized value delivered through their preferred channel of communication.”

“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” said Dick Buell, Catalina Marketing’s chairman and CEO.  “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”

Catalina Marketing’s acquisition announcement follows the company’s release of CPG mobile couponing performance data, as well as the recent appointment of former Google Affiliate Network executive, Chris Henger, to lead its digital business.

With 14 years of experience working with CPG companies on digital couponing, customer relationship marketing database management services, e-mail marketing, and Web site development, E-centives brings three critical elements to the table: established technology platforms, proven, innovative industry professionals, and a valuable portfolio of intellectual property and patents.

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Giant-Landover to carry Jones Soda products

BY Allison Cerra

SEATTLE Jones Soda announced its distribution agreement with Giant-Landover.

The supermarket chain, which operates 180 stores located in Virginia, Maryland, Delaware and the District of Columbia, will carry seven flavors of Jones Soda, including Jones’ new Zilch line of premium quality, zero-calorie sodas.

Bill Meissner, Jones Soda Co.’s CEO said, “Having our products merchandised in Giant stores is a credit to our unique products and to the efforts of our hard-working sales team. We have already earned distribution through Ahold’s largest operation, Stop and Shop, and once successful with Giant-Landover, the other Ahold banners like Giant-Carlisle, Tops and Bi-Lo will likely have an interest in bringing in Jones products as well.”

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Breyers Yogurt appoints new CEO

BY Allison Cerra

BOULDER, Colo. Breyers Yogurt named James Nolan its new CEO, replacing Chuck Marcy, who is leaving the company to pursue other interests.

Nolan brings three decades of food industry experience to Breyers. He most recently served as EVP and CEO of Sara Lee Fresh Bakery, a division of Sara Lee Corp., where he developed and implemented sales, marketing, supply chain and consolidating strategies that supported revenue growth and margin expansion.

“My decision to join Breyers Yogurt Co. from Sara Lee reflects my belief in the company’s prospects for continued growth and product innovation,” said Nolan. “Among the most respected brands in the U.S. food industry, consumers recognize Breyers and YoCrunch yogurts for their great taste, all natural heritage and healthy-indulgent positioning. Breyers has also been a leader in introducing new products into the yogurt category with successful launches of Breyers Inspirations, YoCrunch 100, and Breyers Disney products. In joining Breyers, I see an opportunity to build on this success by continuing to launch new products and further strengthening our retail partnerships to accelerate both growth and profitability.”

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