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Case-Mate launches iPhone 5 cases

BY Allison Cerra

ATLANTA — Case-Mate has released a portfolio of cases for the new Apple iPhone 5.

New Case-Mate collections include the artistry collection, designed to make a professional, sophisticated fashion statement; the Tough Xtreme collection, which features triple-ply, soft-hard-soft construction to provide exceptional impact resistance with military grade protection; the tough collection, a two-piece construction that brings together a hard exterior together with a soft interior bumper to deliver excellent impact resistance; the new designer prints collection; the glam collection; the Madison collection; the creatures collection and the personalized cases collection. In addition to the new lines, Case-Mate also is adding iPhone 5 cases to existing lines as well.

"At Case-Mate, we have a diverse team of engineers and fashion designers that work with artists and companies around the world to design products that are as unique and stylish as they are innovative and protective," Case-Mate founder and CEO Shashi Reddy said. "The products we’ve designed for the iPhone 5 are without a doubt the most fashionable and protective cases we have ever released."

Case-Mate’s new iPhone 5 collection of mobile and tablet accessories range from $30 to $300 and now are available at retailers nationwide.

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Heineken USA to introduce new ‘star bottle’

BY Allison Cerra

WHITE PLAINS, N.Y. — Heineken USA has redesigned its classic green bottle.

The revamped "star bottle" will be available in 12-oz. and 22-oz. sizes and features a taller, thinner shape, giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. The bottle is set to hit select New York State markets beginning mid-September, with a national rollout slated to begin in March 2013 in on- and off-premise locations.

"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our ‘Open Your World’ marketing campaign and our more recent draught program," Heineken USA VP marketing Colin Westcott-Pitt said. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new star bottle design."

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V8 V-Fusion gets kid-friendly

BY Allison Cerra

CAMDEN, N.J. — Campbell’s has introduced V8 V-Fusion juice drink boxes for kids.

Available in apple, berry and fruit punch flavors, the single-serve juice boxes provide a combined serving of vegetables and fruit, is naturally sweetened with no added sugar and is an excellent source of vitamin C, Campbell’s said.

"We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both," V8 Beverages president Mike Barkley said. "The result is a convenient, tidy package with a fun design that delivers the great-tasting vegetable and fruit juice people expect from V8 V-Fusion."

V8 V-Fusion juice drink boxes are sold in eight packs of 6.75-oz. boxes for a suggested retail price of $3.29.

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