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Cartwheel, 1010data partner to bring shopper data to retailers

BY Adam Kraemer

MORRISTOWN, N.J. Cartwheel, a developer of shopper-based marketing programs, has partnered with 1010data, a data management platform, to deliver shopper data processing and storage capability for retailers to better utilize their shopper data to increase sales.

1010data, which currently provides data processing support to such companies as Goldman Sachs and JP Morgan Chase, offers high–performance, web–based service for analyzing and managing large volumes of data, allowing for a more cost-effective data utilization for Cartwheel.

“At Cartwheel, we have spent the last four years developing an in depth understanding of how to look at, and use, retailer shopper data. Along the way we realized the importance of having the right data processing technology. We believe we have found it with 1010data,” said Larry Aronson, president and chief executive officer of Cartwheel.

1010data recently branched out from the financial sector, providing services for retailers Pathmark and Drug Fair and CPG giant Procter & Gamble. “At Drug Fair, we made a decision to launch a loyalty program in early 2007. We selected Cartwheel and 1010data as our partners in that effort,” said chief executive officer Tim LaBeau. “Since making that decision we have successfully launched the We Care program and have begun to use our shopper data and the analysis provided by Cartwheel to influence key marketing decisions.”

“[1010data’s] technology allows us to work with large volumes of data easily and without significant set-up time or expense,” Aronson stated. “This positions us to measurably improve the business results that our retail clients can generate from their shopper information,”

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Middendorf appointed CFO of Arcadia

BY Antoinette Alexander

INDIANAPOLIS Arcadia Resources, a provider of home health care, medical staff, durable medical equipment and specialty pharmacy services under its proprietary DailyMed program, has appointed Matthew Middendorf as its permanent chief financial officer, effective Feb. 1.

Middendorf succeeds Lynn Fetterman, who has been employed as interim chief financial officer since February 2007. Fetterman will remain with the company through the conclusion of his employment agreement on May 24.

“On behalf of Arcadia HealthCare, I want to thank Lynn for contributing significantly to Arcadia’s turnaround. I am pleased that he will continue to assist us to ensure a smooth transition. We wish Lynn well in his future endeavors,” stated Marvin Richardson, president and chief executive officer of Arcadia. “We are excited that Matt is joining our executive team as Arcadia’s permanent chief financial officer. Together, we will work to build Arcadia’s long-term value and to continue our mission of keeping people at home and healthier longer.”

Middendorf previously served as a consultant to Arcadia HealthCare, providing day-to-day financial and accounting support to the interim chief financial officer and working on special projects for the chief executive officer.

In February 2007, Arcadia Resources acquired all of the membership interests of PrairieStone Pharmacy—a move that completed PrairieStone’s transition from an owner to an operator, manager and service provider to pharmacies. Before being named president and chief executive officer of Arcadia in May 2007, Richard served as president and chief executive officer of PrairieStone.

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NRF panel stresses sustainability

BY Mike Duff

NEW YORK Brenda Mathison, director of environmental affairs at Best Buy laid it out to store operators at the National Retail Federation convention, when she said that, as regards the sustainability issue, “You are not at the table, you are on the menu.”

Becoming proactive on sustainability is critical if retailers are to participate in the development of a greening commercial environment and, at the very least, be prepared for the inevitable rules and regulations emerging all over the globe, said the speakers at NRF’s Creating the “Green”: Protecting the Environment and Your Bottom Line seminar.

Mathison noted that Best Buy is developing a new green initiatives in focus stores that the company gradually will expand as it opens new units. She pointed out that Best Buy is taking a more comprehensive look at green issues. Energy efficiencies, transportation, recycling, green facilities and green products all are elements that Best Buy is incorporating into its sustainability efforts. Critically, Best Buy is building measurement into each element of its green push to provide standards, verification and, ultimately, a way to satisfy observers and its own employees that the company is committed to sustainability as a method of making it not only a better corporate citizen, but a better retailer as well.

Kevin Hagen, director of corporate social responsibility for REI, noted that the sporting good retailer has discovered, through its own sustainability initiatives a range of new opportunities that have made it a more efficient retailer. REI has looked inward as it has sought methods of becoming greener. Although charitable donations have been part of REI’s historic commitment to social responsibility, giving even several million dollars in contribution ultimately doesn’t have nearly as big an impact as spending $300 million in various investments the company has to make as it pursues it business. For that reason, the company has reviewed various practices from building to buying introducing green innovations that sometimes pay off immediately in terms of cost savings and some that will provide long-term returns as REI gets ahead of resource markets and inevitable environmental legislation and regulation.

Justin Doak, manager, LEED Retail Sector, U.S Green Building Council, noted that the group is bringing its preliminary examination of specialized practices to a close. It plans to offer LEED rules tailored specifically to retail in the fall, which not only will provide guidelines for concerned retailers but also will solidify the outlook for cities that are or will adopt LEED concepts as part of their building codes.

Additionally, Suzanne Malec-McKenna, Chicago’s Department of the Environment Commissioner, noted that her city is encouraging innovation across the board from government to retail and putting into place incentives for companies to adopt green practices. In terms of construction, that has included waving permit fees for green building projects. The results already are becoming apparent. She cited the care study of manufacturer F&F Foods, a company that conducted a green redesign project on a 150,000 square foot building. F&F spent $63,000 for an environmental audit and $722,000 for a retrofit. The result was a $296,000 cost savings annually and a pay back time of 2.65 years. The numbers suggest, as did the panelists, that green initiatives can generate returns beyond good will.

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