Carol Alt to unveil Raw Essentials at Duane Reade
NEW YORK Supermodel Carol Alt is launching her new skin care line, dubbed Raw Essentials, with in-store appearances at Duane Reade stores on Nov. 17 and 18.
On Nov. 17, Alt will be at the Duane Reade store at Third Avenue and 58th Street, and on Nov. 18, she will be at the Eighth Avenue and 42nd Street store.
Alt created Raw Essentials with such organic ingredients as green tea, blue chamomile, cucumber, rose, tangerine, lavender and calendula. Raw Essentials never is heated above 115 degrees Farenheit to preserve vitamins and nutrients that create glowing, healthy-looking skin.
"We are so thrilled to have Carol Alt’s new line Raw Essentials at Duane Reade. Shoppers will be delighted to have a skin care line so cutting-edge and green at their local Duane Reade corner drug store," stated Joe Magnacca, president of Duane Reade.
Alt has graced more than 700 magazine covers and has appeared in 65 films. She is among the "Top 5 Models of All Time," according to AskMen.com, alongside Christie Brinkley, Cindy Crawford and Gisele Bundchen.
P&G launches on-the-go app, Always Me
CINCINNATI Procter & Gamble’s feminine protection brand, Always, has launched its Always Me mobile application that enables women to track their period and ovulation.
Not just a standard period and ovulation tracker, the Always Me application is a personalized, on-the-go application that helps women manage their cycles and offers timely support and advice.
"A key motivator for us was the reality that while all women establish daily routines and different ways to manage their monthly cycles, they are also looking for solutions to help make their lives a little easier," stated Courtney Schuster, Always global brand manager. "In an age where our phones connect us to our family, friends and on-demand content, we created the Always Me mobile app to help women stay connected with their bodies in a current, customizable way."
One of the features of Always Me is a personalized question-and-answer function to address any personal or intimate questions that she may have. Consumers can submit a question related to their menstrual cycle, and a health professional will provide an answer within 24 hours.
Now available for free download in the Apple iTunes Store, Always Me includes:
- An interactive tracker and calendar to help manage a woman’s period/cycle;
- A personalized, expert Q&A function for users to submit private, personal questions;
- A "Shop Always" button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device, as well as a store locator;
- Reminder notifications for anticipated arrival of period or ovulation; and
- Tips on topics ranging from how to better manage one’s cycle, health matters, exercise, etc.
Looking ahead, P&G plans to expand the mobile application to include a wide range of information and tips for various aspects of a woman’s life, including skin, hair and beauty care – areas that can be affected during a woman’s monthly cycle.
Aura Cacia product now available in recyclable jar
URBANA, Iowa Looking to offer consumers a more sustainable option, Aura Cacia has announced that its soothing organic milk oat bath now is available in a 9.75-oz. recyclable jar.
Last year, Aura Cacia teamed up with Organic Valley to develop an all-organic milk and oat bath made with 100% pure, organic lavender essential oil, available in a 1.75-oz. packet.
"Following up on the success of our single-use, 1.75-oz. packets, we’re now offering consumers a more sustainable option — a larger 9.75-oz. recyclable jar for multiple bath treatments," stated Jane Merten, senior brand manager. "We’ve also included Organic Valley’s logo on the packaging, as consumers know and trust the brand."
Aura Cacia’s soothing organic milk oat bath is certified organic according to USDA standards, the company stated. Each recyclable 9.75-oz. jar has a suggested retail price of $15.99.