HEALTH

Carmex and Green Bay Packers solidify multi-year partnership

BY Michael Johnsen

Franklin, Wis. – Carma Laboratories last week announced the beginning of a multi-year partnership with the Green Bay Packers, a new relationship that brings together two strong Wisconsin businesses and officially identifies Carmex as a partner of the Green Bay Packers. 
 
"We are excited to team up with the Green Bay Packers,” stated Jona Mancuso, marketing director for the Carmex brand. “This is an incredible opportunity to connect Carmex with dedicated football fans across the nation. Football is one of the most popular sports in North America and our partnership with the Packers makes perfect sense as we continue to grow together. Also, given the cold weather conditions at Green Bay’s Lambeau Field, Carmex products are perfect to have on hand to help relieve dry, chapped lips.” 
 
In support of the partnership, Carmex will help create fun and memorable fan experiences at three home games with a tent sent up offering Carmex giveaway items and a special appearance by the Carmex Mascot. Fans can also enter into the #CarmexSuperfan social media promotion by uploading a picture to Facebook, Instagram or Twitter that illustrates how their favorite Carmex product helps them get ready for the big game.
 
Throughout the #CarmexSuperFan campaign, five winners will be selected randomly each week. Each weekly winner will receive a prize pack consisting of Carmex lip balm products and a variety of Carmex branded merchandise. At the end of the promotion, one photo will be selected as the Ultimate #CarmexSuperfan based on originality, quality, and brand appeal. The Ultimate #CarmexSuperfan will receive a $500 American Express gift card. All eligible photo entries submitted over the course of the promotion are automatically entered into the Ultimate #CarmexSuperfan photo contest.
 
Carmex is accepting #CarmexSuperfan entries until Nov. 22. 
 
In addition to media, on-site activation, branding and hospitality at Lambeau Field, Carmex and the Green Bay Packers will be working closely together to implement various promotional efforts over the course of the partnership. 
 
 

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HEALTH

iHealth Lab unveils advanced blood pressure monitor for $40

BY Michael Johnsen

MOUNTAIN VIEW, Calif. — iHealth Lab on Tuesday unveiled the iHealth Ease Blood Pressure Monitor, an FDA-approved blood pressure testing device. With a suggested retail price of $39.99, advanced app features and free unlimited data storage, iHealth Ease is looking to make advanced monitoring technology more widely available, the company stated.  
 
“Priced under $40 and loaded with advanced features, the app-based iHealth Ease makes traditional, non-connected blood pressure monitors virtually obsolete,” Steve Monnier, VP sales and marketing at iHealth, said. “The Ease breaks new ground making it easier than ever to track, monitor, and share data with your doctor, as part of a management program to improve overall heart health.  We are proud to bring this technology to market at a price affordable for every home.”
 
The iHealth Ease is a blood pressure monitor and cuff solution controlled by MyVitals, iHealth's free Android and iOS app. The iHealth Ease features an innovative “Triple Check” option that measures blood pressure three times and then averages the results to deliver a baseline reading accurate to within 3% for pressure and 5% for pulse. The reading is transferred via Bluetooth to the user's iHealth account, which uses HIPAA-compliant data storage space where users can analyze and chart their data using MyVitals, and share this information with a doctor or caregiver.
 
The Ease is compatible with most Android 4.0+ and Apple iOS7 (or later) devices. The product is available online through Walmart.com, Amazon.com, and BestBuy.com and in retail stores.

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Study finds many health apps downloaded but go unused

BY Michael Johnsen

NEW YORK — Like the treadmills and stationary bikes that become rec room coatracks, fitness and other health-related smartphone apps are acquired in large numbers by Americans, but over time, many are left unused by those who download them, according to a new study. 
 
The results of an online national survey — published in the Journal of Medical Internet Research mHealth and uHealth online Nov. 3 and analyzed by researchers at NYU Langone Medical Center — show that 58% of 1,604 adult smartphone users had downloaded one of the estimated 40,000 available health-related mobile applications, and 42% had downloaded five or more. 
 
“Our study suggests that while many Americans have embraced health apps along with their smartphones, there are challenges to keeping users engaged, and many Americans who might benefit are not using them at all,” said Paul Krebs, study lead investigator, clinical psychologist and an assistant professor at NYU Langone. “There is still much more to be learned about how we can broaden the appeal and make best use of the wide variety of health apps now available — not just for fitness and nutrition, but for other purposes, such as monitoring sleep and scheduling medical appointments.”
 
Among survey respondents, some 41% said they would never pay anything for a health app, 20% would pay only up to $1.99, while 23% said they would pay at most between $2 and $5.99. In the survey population, those most likely to use health apps were overall younger, more educated, of higher income, of Hispanic ethnicity, or obese (with a body mass index of 30 or more).
 
Some 65% of those surveyed said the apps had improved their health, and a majority also had a strong degree of faith in health apps’ accuracy and effectiveness. Most downloaded and used health apps are related to personal fitness and nutrition: to track physical activity (53%), food consumption (48%), weight loss (47%) and exercise instruction (34%). Some 65% of respondents, equally split among men and women, reported using their apps daily.
 
But as many as 46% reported having downloaded an app they no longer used. In addition, concerns about cost, disinterest over time, and privacy were apparent barriers to wider and more effective use of the apps.
 
“Smartphone applications have tremendous potential to help market healthy lifestyle habits to people who may be harder to reach in other ways, especially minorities, and those with lower incomes and serious health problems,” stated study senior investigator and NYU Langone epidemiologist Dustin Duncan. But far more must also be done to test and validate the health benefits of apps, added Krebs. He suggested that app developers also need to address consumer concerns about privacy, keeping purchase costs low, and reducing the burden of data entry.
 
According to Krebs, the most common reasons for people not downloading apps were lack of interest, cost, high volume of information that needed to be entered on a daily basis, and concern about apps collecting their personal data.

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