BEAUTY CARE

Cargo expands Swimmables Eye Pencil line

BY Gina Acosta

NEW YORK — Cargo Cosmetics is expanding its collection of popular Swimmables Eye Pencils.

The brand has added six new, colorful and vibrant shades to the iconic long-wearing, waterproof eyeliner collection. The Swimmables Eye Pencils feature a rich, creamy formula with the feel of a liquid and the versatility of a pencil. These transfer-resistant, extreme wear pencils glide on smoothly, locking comfortably in place for up to 14 hours, according to Cargo.

The new shades include: Dorado Beach (Bronze), Shelly Beach (Deep Forest Green), Avalon Beach (Navy Shimmer), Karon Beach (Purple Shimmer), Lake Geneva (Teal), and Lake Como (Electric Blue).

The pencils have an SRP of $18 each and are available at Ulta, Kohl's and other retailers.

 

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GMDC releases proprietary GMDC/Nielsen Health Beauty Wellness Hierarchy

BY Michael Johnsen
COLORADO SPRINGS, Colo. – The Global Market Development Center on Wednesday announced the inaugural release of the health, beauty and wellness retail level sales data from its new proprietary GMDC/Nielsen Health Beauty Wellness Hierarchy. 
 
“The recovery of nonfood sales in stores along with increased consumer spending on self-care products was a key reason GMDC wanted to offer more detailed HBW data to our ecosystem of members,” stated Patrick Spear, president and CEO of GMDC. “By expanding our research relationship with Nielsen, we’re able to provide members with reliable, accurate data that will help them better understand the strengths of HBW inside our future retailer next-practice reports.” 
 
Over the past two years, nonfood categories outpaced food in terms of total store dollar growth and show strong signals these are destination categories for retailers once again. According to Nielsen, one of those categories – vitamins and supplements– had the largest increase in sales due to consumers focusing on home health care. Convenience and value stores sold the highest dollar amount of vitamins and supplements. 
 
The sales information gives a detailed look at trends across all nonfood categories representing products that shoppers purchase pertaining to their personal health and wellness in the food and drug channels, and extends to all channels of retail combined.
 
“Our company will use data from the HBW Hierarchy to get a true view of where the market is, where it might be heading and knowledge regarding how the shopper is shopping," commented Bob Richardson, director industry relations, Clorox/Burt’s Bees. "This is really a tool for planning and selling — we look at what the data is showing us and focus on building strategies around driving higher category sales and profit margins that are aligned to the evolving consumer.” 
 
Nielsen found that among consumers’ top 10 planned online purchases, shampoo/conditioner was first on the list, followed by vitamins and supplements, body wash, deodorant and cosmetics.
 
The GMDC/Nielsen HBW Hierarchy reports data from more than 91,000 stores and includes approximately 738,000 SKUs while measuring 53 categories.
 
 
 
 

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H2O+ Beauty gives its business model a makeover

BY Gina Acosta

SAN FRANCISCO — Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

"H2O+ was founded more than two decades ago as a groundbreaking concept to deliver innovative, modern and effective skin care options in an environment that encouraged women to make their own choices. That courageous spirit and customers-first approach has always been a core tenet of the brand," said Joy Chen, CEO of H2O+ Beauty. "Now we want to amplify that spirit with a reimagined H2O+ Beauty, one that even better serves our customers by being more innovative, creative and results-focused. We can't wait for the public to see what's in store."

As part of the reimagining of the brand, H2O+ Beauty says it is launching a fresh line of products with modern, technically advanced ingredients that effectively target skin needs. These new collections are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils, or phthalates.

H2O+ Beauty packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage. 

Though H2O+ Beauty will continue to offer its products through retailers such as Ulta and others, its new website will serve as both the brand's flagship store and a key tool for communicating with customers. Better website functionality and relaunched social media channels now allow for more user interaction, with H2O+ Beauty staff on hand to connect with customers and answer their beauty questions in real time.

"H2O+ Beauty believes that all women should feel courageous and confident in their own skin, our brand's core mission that extends beyond our product lines and into the community," added Chen. "This initiative will enable our company and our customers to come together in support of girls and women who deserve more opportunities to lead successful lives."

 

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