Cargill announces release of sweetener made from stevia
WAYZATA, Minn. Cargill today introduced that it will be launching a natural sweetener, Truvia, made from leaves of the South American herb stevia.
Cargill has called the release of the new calorie-free sweetener a “milestone” because of its proposed uses in foods, beverages and for home use.
“We have spent more than two years validating the consumer demand for this new sweetener,” said Marcelo Montero, president of Cargill Health & Nutrition. “Soon consumers will recognize Truvia for quality and great taste, delivering the first natural, zero calorie sweetness people have been asking for.”
Truvia comes from rebiana, the leafy part of the stevia plant which is a shrub native to Paraguay, also grown in China for commercial purposes. A process of drying and then steeping the leaf in water releases the taste of the rebiana, which reportedly has a sweetness 200 times more potent than sugar.
Cargill has announced the release of Truvia the same day that a report was released online by the Food and Chemical Toxicology detailing results of a research study into the safety of rebiana. The study evaluated rebiana use for safety, stability and its effect on metabolism, as well as other health related effects.
Gurkan appointed Campbell’s vp of development
CAMDEN, N.J. Campbell Soup Co. has appointed Tarkan Gurkan as its vice president of corporate development.
Gurkan joins Campbell after 14 years in the food industry business, including seven years with Lehman Brothers, four years with Nabisco Holdings Corporation and three years with Pepsi-Cola Company. He previously worked for the Koc Group, a Turkish industrial company.
Gurkan earned his bachelor’s degree in engineering from Turkey’s Bogazici University and his master’s in business administration from Dartmouth College.
Research shows use of sought-after sweetener is safe
ROCKVILLE, Md. A study into possible health effects associated with stevia, a natural, calorie-free herb used to make sweetener being researched for use in U.S. food production, concluded that the additive is safe. The study is expected to be published next week online, sources said.
A Web journal called Food and Chemical Toxicology is slated to publish findings from the study, funded by Cargill. Cargill and Coca-Cola are working towards gaining U.S. regulatory approval for a sweetener extracted from the South American herb, branded Truvia.
In the 1990s, the FDA denied stevia for use as an additive, stating that there was not enough evidence to prove its safety. However, it was approved later to be sold as a dietary supplement.
Some reports, dating back to 1985, have said that stevia can cause mutations in the livers of rats and potential fertility problems for men. Coke and Cargill have disputed these claims and insisted that their new product is much different from unrefined forms of stevia used in early testing. The companies are moving to go ahead with product development and distribution in countries that have approved stevia for use, such as Brazil, China and Japan.
Though some countries have reportedly banned stevia, a recent report by the World Health Organization said there were no major toxicity risks associated, but also said more studies should be done on the health effects on people with hypertension and diabetics.