HEALTH

CareZips provide caregivers optimal solution for addressing incontinence

BY Michael Johnsen

ATLANTA — CareZips recently showcased its unisex three-zippered pants at the recent ECRM’s Home Health Care Efficient Program Planning Session. It's a solution to a problem caregivers will be facing more and more as baby boomers get older.

CareZips allows for an easier change of the adult diaper/brief or for care of abdominal wounds and catheter bags. The design creates a full-frontal pants opening from the waist to the knees – a new product in apparel for the adult market.

“After watching caregivers struggle to change the adult diaper and seeing the discomfort the process caused to my parent, I thought surely there is a more efficient and more compassionate solution to address adult incontinence," stated Molly Dye, president CareZips.

CareZips also allow for less back strain for the caregiver, more dignity for all, a faster change and easier handling of an adult. Because of Spandex and the soft twisted yarns in a flexible twill weave, the pants are more comfortable to wear.

The pants come in many sizes and four different colors.

Retailers attending the ECRM Home Health Care event identified CareZips as one of the more interesting products shown at the event.

 

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New Rainbow Light Vibrance multivitamin line targets millennials

BY Michael Johnsen

SUNRISE, Fla. — Rainbow Light on Wednesday launched Rainbow Light Vibrance, a new premium line of non-GMO Project Verified multivitamins, specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials.

The new Rainbow Light Vibrance line was developed after the brand invested in extensive psychographic research of the millennial generation, recruiting a global market intelligence firm to conduct a quantitative research study on millennials' lifestyles. This research revealed the generational lifestyles that shape the way millennials live. Equipped with this data, the brand formulated Rainbow Light Vibrance to meet Gen Yers' unique nutritional supplementation needs.

"We discovered a number of factors that contribute to the way millennials live, which ultimately influence their nutritional needs for maintaining optimal health and wellness," stated Michele McRae, senior director of research and development at Wellnext, the parent company of Rainbow Light. "These insights enabled us to formulate targeted whole-food based multivitamins that address nutritional needs unique to millennials' lifestyles. Rainbow Light Vibrance provides custom-tailored nutritional blends of clinically researched ingredients that millennials need to meet the demands of life."

The Rainbow Light Vibrance line features eight different key multivitamins for Gen Y women, men, moms-to-be and teens.

The Rainbow Light Vibrance line is available for purchase online or at natural food stores and specialty retailers nationwide, the company stated.

 

 

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HRG’s Dave Wendland shares marketing best-practices at CDMA

BY Michael Johnsen

WAUKESHA, Wis. — Dave Wendland of Hamacher Resource Group will present, “Marketing at Shelf: The Last 100 Feet,” at the Chain Drug Marketing Association’s Annual Trade Expo in Las Vegas on Tuesday. The session will concentrate on the front-end opportunity and how drug store owners and managers need to focus on shelf strategy and retail execution to viably compete in the age of “see it, buy it” consumer activity.

“Maximizing retail performance has come to depend largely on what transpires in the last 100 feet," Wendland stated. "Retailers have to replenish stock in a timely manner, add new items quickly, improve forecast accuracy and inventory turns and collaborate with their wholesalers to drive value at the shelf.”

Wendland is just starting his speaking engagements for the year, having presented at ECRM’s Cough/Cold, Analgesics & Allergy EPPS at the beginning of the month. He has several additional speaking engagements at industry events scheduled throughout the year.

 

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